Or here's another, also interesting example: the company Diamond Candles (candle production), creating its unique selling proposition (USP), does everything to make the product as talked about, discussed, and made as much noise as possible. Among other promotions, there was one that aroused the greatest interest. According to statistics, 98% of Diamond Candles buyers are women. It is clear that marketers set themselves the goal of exciting this particular part of the audience. Diamond Candles has a tradition of putting the simplest ring in each set of candles. But several times it was a $5,000 diamond ring.
Examples of Viral Marketing
Of course, the resonance gcash database was unprecedented. There were both supporters and opponents of this method of attracting interest. But the fact remains: in a year, Diamond Candles earned $ 1,000,000. On ordinary candles, mind you...
Powerful advertisement for powerful blenders
At one time, the blender manufacturer Blendtec asked itself the question of how to attract public attention to its own product. And the solution was found.
Marketers launched a series of videos under the slogan "Will It Blend?", where they showed that blenders from this manufacturer can handle anything, even Apple gadgets. The videos are shot very cool, in a humorous style, but at the same time they do not look completely clownish. At the same time, they demonstrate the high strength and reliability of the new products. If an airsoft gun turns to dust, then fruits or oatmeal will be ground with ease.
Do you have a duck?
Next is an example of successful marketing in Russia. We are talking about the advertisement of "A-Club", launched in September by "Alfa-Bank". The main "hero" there is a small rubber duck of black color, which Ivan Urgant demonstrates at the end, having passed by a private jet, a cool expensive car, a barrel of oil, asking the viewer which of all this should be considered a sign of real success. The answer to the question turns out to be simple - a small figurine that can only be received as a gift at "A-Club". Everything is filmed in black, the emphasis is on the red beak of the toy, repeating the corporate color of "Alfa-Bank".
The head of the A-club said that the templates were broken by an ironic approach to the usual symbols of success, and replacing them with a duckling. Even very wealthy people can be surprised by such a presentation of information. Most viewers on the Internet called the video truly creative. It was viewed 3.5 million times on YouTube, it was mentioned on sobaka.ru, Lenta.ru, rambler.ru and many other places.
Winter is coming!
Nowadays, many countries, especially those living off tourism, are trying to present themselves to people in the most favorable light. For example, Cyprus and the UAE are actively advertising themselves. And what about examples of such marketing in Russia? A video called “Time to move to Russia!”, which appeared on YouTube in July 2022, caused a great stir. It surprised and even outraged Europeans, but Russians liked it. The essence of the video is that it broadcasts in English (in a pleasant male voice) an invitation for foreigners to move to Russia, with all the existing arguments for