3. Take to social media. A study done by the Content Marketing Institute found that 92 percent of nonprofits are using social media, blogging, email, and video for their marketing efforts. Social media provides a great opportunity to share the story of your cause. Facebook, LinkedIn, and Twitter can help educate the online community about your mission and the impact of your work, and generate web traffic.
The same can be said for blogging, email outreach, and video. Take advantage of these platforms to connect with supporters and drive donations. 4. Put your cause in their mailbox. Believe it or not, direct mail still plays an brazil telegram users mobile phone number list important role in nonprofit development. This is especially true when targeting Baby Boomers, with 40% donating in response to direct mail solicitation (Blackbaud). Direct mail items, including invitations, “save the date” cards, and special announcements, put something personal and concrete into your supporters’ hands.
of upcoming events, they also encourage greater commitment by asking the recipient to RSVP. 5. Stay updated. A clean, up-to-date database is the lifeline of all nonprofit organizations. Any development campaign generates a tremendous amount of data about prospects, donors, and ongoing projects – which can quickly become an overwhelming tangle if not carefully managed. A few simple planning and maintenance tips can help shape that mountain into a powerful and useful tool.