You should keep an eye on this aspect

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Why? Users may have changed their email address or phone number . These subscribers are no longer available and messages you send to them will not be delivered. There are also those who are no longer interested in your service . And while they should unsubscribe, you'd be surprised at the percentage of them who don't.from time to time and remove those subscribers who do not meet the standards you want a user to have in order to participate in your registration list. 3.- Single opt-in or Double opt-in? How to organize an email marketing strategy Let the user choose. In fact, the best databases are created based on a user confirmation . This not only prevents email fatigue , but also ensures that the recipient of the messages really wants to receive them.


Double opt-in, on the other hand, is responsible gmx email list for ensuring that you are on the safe side. In other words, it ensures that the user is fully committed to receiving communications. Here, it is you who will leave the possibility of registering in their hands and they will be the one who will insist on subscribing. The result? Your database will be filled with high-quality contacts. These will generate more opens and increase your click-through rates. But most importantly, they will prevent you from being flagged as spam and all that this entails. 4.- Keep your contacts organized How to organize an email marketing strategy How can you organize an effective email marketing strategy if you don't segment your database? Assuming that you already have a database with clean, updated and quality contacts. And, in addition, you have the support of a powerful email marketing platform, such as MDirector .