Insights into new opportunities in the African beauty market

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1. Market size is growing strongly
According to Statista, the revenue of Africa's beauty and personal care market will reach US$65.93 billion in 2024. Taking 2022 as the base year, the annual growth rate of its beauty industry is 6%-10%, far exceeding the global growth rate of 4%. It is expected that Africa's beauty market will exceed US$10 billion in 2025 and reach US$77.81 billion in 2028.

2. Deeply understand your target customers
The African beauty market covers customers from different countries, regions, ages and consumption levels. Before launching email marketing , you need to conduct detailed market research. For example, you know that young women in Nigeria have a strong demand for fashionable cosmetics, while South African consumers pay more attention to skin care products portugal telegram number database with natural ingredients. By collecting this information, you can build a detailed customer profile so that you can accurately send appropriate email content to different groups in the future.

3. Consumer Demand is Unique and Diverse
Beauty products: African women pay attention to base makeup, eye makeup and lip makeup, and like to use liquid foundation, eye shadow, lipstick, etc. They have high requirements for the color of beauty products, and prefer nude, dark or slightly gray colors, as well as products with high color rendering and bold colors.
Hair products: Africans have curly hair that is difficult to manage, so they are more delicate in hair care. Electronic care tools such as hair dryers, razors, hair clippers, and wigs are hot-selling.
Nail products: The African e-commerce nail market is developing rapidly, with a compound annual growth rate of revenue of 10.68% from 2024 to 2029, exceeding the global 8.39%. Nail art sheets, tearable alcohol-free nail polish, and nail tool sets have good sales.