Pros and Cons: Undercutting the

[phonenumber]

Seller B includes a doll bottle with the purchase. Seller A decides to include a doll bottle and a doll blanket with Seller A's doll. This makes Seller A's doll cheaper than Seller B's because you get the doll plus the bottle and blanket for the same price as Seller A's doll and bottle.



Pros and Cons: Undercutting the competition is a canada business fax list -risk strategy that can increase sales to price-sensitive customers, but it also cuts into profits, with sellers making less money per sale and having to make up for it through volume. (This is the grocery store model.) Amazon Tools: Automated Pricing Tool.



4. Value-based pricing strategy Value-based pricing is when a seller tries to offer something that appears to be more valuable for some reason (maybe it’s quality, eco-friendly, or has artisan craftsmanship). Example: Seller A's product is a hand-forged knife that uses the ancient art of sword-making passed down from generation to generation by Japanese samurai.