The hand of a man in business attire with a marker in his hand, writes the words "EMPLOYER BRANDING" in large letters on a transparent background.
In today's business world , employer branding has a significant impact on attracting and retaining quality employees. Developing a strong employer brand not only improves your ability to attract talent, but also helps increase the satisfaction and engagement of existing employees. However, without clear metrics and monitoring tools, it is difficult to assess how effective your employer branding activities are. Measuring the effect of these activities helps you understand where your strategy brings results, and where improvements are needed.
Increasing brand awareness among candidates
One of the most important indicators of the effectiveness of employer branding activities is the increase in your company's recognition among potential candidates. Candidates who are more aware of your values and work environment are more likely to consider applying for open positions. You can track this through several indicators, which give you insight into how present your employer brand is in the labor market and how recognizable it has become.
Metrics for monitoring brand recognition:
Number of job ad views : If you notice an increase in the number of views of your job ads, this indicates that your employer branding activities are attracting the attention of potential candidates. This can mean that the company is recognized as an attractive place to work, which is a direct result of brand building activities.
Career page traffic : Tracking the number of visits to your south korea whatsapp data career page or recruitment-related subpages also provides good insight into brand awareness. If the number of visits is increasing and visitors are spending more time browsing information about the working conditions, projects, and opportunities you offer, it's a sign that your employer branding activities are generating interest among candidates.
Social media presence : Increasing your following on LinkedIn, Facebook, or other relevant platforms is also a sign of increased brand awareness. Candidates who follow your social media are actively interested in your company’s culture and values, allowing you to communicate directly with them and strengthen your connection before they decide to apply for the job.
Increasing the recognition of the employer brand is the first step towards building a good recruitment strategy. Metrics such as job ad views, career site visits, and social media activity help you track how your company is becoming more and more attractive to potential candidates.
Number and quality of job applications
While brand awareness helps you understand how visible your employer branding activities are, it's equally important to consider the number and quality of job applications. Attracting a large number of candidates won't be beneficial if the applications aren't relevant to the open positions. The quality of applications plays a role because it reflects how well your activities are attracting candidates who fit your company's needs.
How can you assess the quality of applications?
Relevance of applications : You can assess how well the applications correspond to the required qualifications and experience for open positions. If you notice that the applications more and more match the required criteria, it shows that your employer branding activities have attracted suitable candidates.