From Hubspot to Ad Age, companies who specialize in various aspects of marketing continually mention Hallmark’s campaigns as being some of the very best. I’ve sifted through various articles that mention Hallmark’s campaigns and why they’re effective, but their success truly comes down to this: everything that Hallmark creates is built to evoke emotion by using storytelling. Perhaps the best examples are their traditional “Hallmark moments” commercials.
who happens to be illiterate. He takes a class so he can learn how to read, france telegram mobile phone number list and as he struggles through children’s books and newspapers, the viewer may wonder why he’s chosen to undertake such a mission so late in life. He eventually learns how to read, only for the commercial to cut back to his home, where he pulls a Hallmark card out of a drawer.
It’s from his granddaughter, and though the saying in it is simple, he can finally read it on his own and it brings a huge smile to his face (and a tear to the viewer’s eye). These “Hallmark moments” commercials are one of the brand’s traditional pieces of marketing, but as the years have gone by, they’ve transferred to digital-only campaigns.