Google Data Studio: Check out this guide to find out what it is and how to use it in 2021

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You already know that data is an ally of Digital Marketing , right? It allows you to create more efficient strategies, because it provides valuable information about the market, your customers, competitors and also about your own company.

However, Big Data presents us with a challenge: how to work with this business owner database can help infinity of data that the Internet provides? Well, one of the ways to deal with this is to dedicate yourself to the area of ​​data visualization, which serves precisely to organize these elements visually and use them to favor your objectives. And that is where Google Data Studio can contribute to your business.

Google Data Studio is a powerful reporting and dashboarding tool that you can use to analyze, present marketing results, and make better decisions based on reliable data.

In this article, we will show you the platform and explore all its possibilities in a complete tutorial. Find out everything about the topic in the following topics:

What is Google Data Studio?
What is Google Data Studio for?
Why is Google Data Studio worth using?
How does Google Data Studio work?
Tutorial: How to use Google Data Studio in the 2021 version?
Keep reading because this post promises and delivers!

What is Google Data Studio?
Google Data Studio is a free tool for creating beautiful, customizable, interactive and responsive dashboards that allows you to:

create your own dashboards using templates with the most diverse graphics, maps and tables;
apply your brand identity;
use other diverse resources.
All in a user-friendly and intuitive way, so that anyone can create and understand the reports.

Google Data Studio is a Business Intelligence (BI) tool that transforms raw data into strategic information for companies.

Through data visualization , Google Data Studio collects metrics and indicators that support decision-making and strategy direction, so that companies take less risk and increase the chances of achieving their objectives.

Google Data Studio is part of the Google Marketing Platform toolkit, which features several platforms to help with marketing for small and large businesses.

If you're interested, you can see an example of a type of report you can generate in Google Data Studio, with Google Ads for e-commerce metrics. Click and interact with it, or, if you want, use it as a template to create your own dashboard!

Google Data Studio
What is Google Data Studio for?
Google Data Studio can be used in the most diverse areas of a company. After all, Business Intelligence must permeate all areas and be present in the daily life of teams.

In this post we focus on marketing and the need to work with data at all times to understand the market , plan better strategies and optimize campaigns.

But sales, finance, human resource management and business management areas can also benefit from this tool, as they need to be aware of performance indicators to guide their strategies.

Next, let's see what are the main uses of Google Data Studio, especially for the marketing area.

Analyze data
Creating reports and dashboards in Google Data Studio is, at its core, for data analysis. In Marketing Analytics , it is important to have a tool that consolidates data from different sources to allow for deeper analysis.

With this tool you can analyze data from your website, e-commerce sales, paid media performance, social media engagement, competitor growth, and other diverse analyses.

Monitoring performance indicators
Google Data Studio also allows you to monitor performance indicators for strategies. During the execution of a campaign, the entire team can keep an eye on these KPIs and optimize actions to obtain better results.

The best thing about it is that you can do this in real time, with data updated every second. This means you can balance speed and assertiveness when adjusting your campaigns.

Show results
Google Data Studio reports are visual, interactive, and easy to understand. Therefore, you can also use them to present campaign and strategy results to demonstrate the value of Digital Marketing.

You can share Google Data Studio dashboards with your team, managers, and clients. They can then interact with charts, filter data, download data, and more.