How to rank on Google: Off Page SEO

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Once the relevance part (on page) has been worked on, it is time to stand out. As I mentioned at the beginning of the post, there is a lot of competition for almost any topic, that is, millions of sites talking about the same thing. Relevance counts a lot but it is also true that there are many very well-worked projects at the on-page level. Therefore, Google needs a variable to reward one project over another and that variable is popularity.

To distinguish the most popular, Google tends to bring methods from the offline world to the online world, that is, it tries to emulate word of mouth but in an online format. The most popular are those that are most talked about and that transferred to the digital world are those that receive more digital mentions, that is, links among other things.

The whole issue of popularity (link building) on ​​Google has evolved a lot as the digital sector has become more professional and now not just any link will do. What's more, if this is not managed well, Google can penalize you and you will disappear from its results.

Broadly speaking, for Google, the links that have the most value are those that:

Coming from a website in the target country
Similar topic
Natural inclusion
Quality websites
They bring traffic
Among other things.

As you can see from what we've said above, it's not advisable to base fronk oil email database list your entire link building strategy on the purchase of promotional items. The ideal is to find synergies with the rest of the company's marketing and communication actions to get those links naturally. The idea, after all, is to become an opinion leader in your sector (EEAT) and here we give you some tips for doing so.

For all these reasons, I strongly recommend that these actions be carried out by professionals.

If you are interested in what you are reading and want more information about our PR and link building service, do not hesitate to contact us here .

Below I also leave you a couple of articles on the subject so that you get an idea of ​​everything that can be achieved:



How to rank in the most relevant blocks of Google
In one of the previous sections we talked about the different Google modules/blocks. As we have said, each one works autonomously and below we will briefly see how we can appear in them.

Map Block
To appear in this block we must create a Google business profile :


Creating one of these profiles is simple, it is just creating a profile, adding some photos and entering some data. The difficulty lies in:

Make your profile appear more prominent than your competitors in the map block
Manage multiple profiles as each location must have one
Although in this post we discuss the topic in a little more depth, below I leave you some of the aspects that will help you appear above your competition.

It is a block that works by proximity, if the user who makes the query is not nearby you will not appear.
Ratings matter, both the number and the score itself. The more and higher the rating, the better.
You must have the profile optimized and updated
Again, this block is constantly changing and some new developments have recently been made public, you can find out about them in this article.

Improve your SEO!
If you think this block may be relevant to your positioning strategy, do not hesitate to find out about our Local SEO service .

Video Block
For some queries, this video block is displayed:


In some cases it has more prominence and in others less. If it appears a lot for your search intentions, you should consider the option of marketing on YouTube since this is where this block is fed.

You must keep in mind that in this case it would be a win-win since there are users who make queries on Google but there are also millions of others who do them directly on YouTube, so you will be killing two birds with one stone.

Youtube is still a somewhat less developed search engine than Google, but that doesn't mean you don't have to do SEO there too. Creating videos is an art and so is positioning them. So if this is your case and you need help to get started, don't hesitate to contact us:

I want to do Marketing on Youtube

Block of more questions
This block is usually filled with informational content that aims to answer users' questions about a topic. To appear in it, you have to find those questions and answer them in a blog or in a Q&A section.

The ideal way to attack this block is to carry out a content strategy with a professional who has synergies with the company's marketing strategy and specifically with its SEO strategy.

Products
To appear in this block:


You need to optimize your product feed and upload it to Google Merchant .

This block is relatively new and is becoming more and more prominent in Google's results pages. If you want to get the most out of it, don't hesitate to contact us.