Consequently, a book was also published about his idea

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And his journey from a paper clip to a house. From a linkbuilding standpoint, the site has been wildly successful, showing nearly 24,000 backlinks in Yahoo Site Explorer. Notable Features of the Viral 1. Uniqueness & Originality: This cannot be stressed enough. A completely new concept will outperform an old concept, or reworked concept in almost all instances. 2. Novelty in Simplicity: Part of what makes this viral concept so great is that it's incredibly simple.


One Red Paperclip demonstrates the power of barteri uk email address list ng, something widely known, yet underutilized. The "wow" factor comes from the realization of the power of barter. 3. The "I could do that" factor: Part of the appeal of simplicity is that it seems that most anyone could have thought of it or done it. Million Dollar Homepage had a similar appeal. 3. SaveToby.com SaveToby.com was created in 2005. The owner claimed that he had found a wounded rabbit outside his home and nursed it back to health.





However, he was not able to afford the rabbit any longer and would be forced eat the rabbit, unless he could come up with $50,000. The money could be contributed either by donating directly, or by purchasing "save toby" merchandise. The site included many pictures of toby, along with recipes for rabbit based dishes.The site became viral online soon after its launch and was noticed by the mainstream media, with attention from news outlets as large as NBC Nightly News.