Are brand mentions the new link building?

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AI, Entities, Text and Brand Mentions. The Crux of the Matter
The reasoning is as follows.

When GEMINI AI finally reaches the search engine and Google finally launches SGE, the text on websites will become twice as important. After all, LLG models are trained and exist thanks to text (okay, images and video maybe too).

Grow with us!
In this scenario, links, the HTML link itself, will probably no longer be the trump healthtrax corporate email databasecard. They will continue to be important, of course, but other types of mentions, such as in-text mentions, will have much more importance.

Being mentioned as a reliable source of information, which provides expertise, will be essential.

The power of phrases in text like “According to [insert topic] experts from company [insert brand] is going to end up being as important as that of a link at the beginning of the text.

In fact, since 2014, these types of mentions without a link are taken into account. Don't you believe me? Yourself, it is very clear in the texts that explain the Panda patent: » An implied link is a reference to a target resource, eg, a citation to the target resource, which is included in a source resource but is not an express link to the target resource. Thus, a resource in the group can be the target of an implied link without a user being able to navigate to the resource by following the implied link.”

In Spanish, with an approximate translation:

«An implicit link is a reference to a resource, for example a citation to the resource, that is included in a source but is not a direct link to the final resource. Therefore, a resource can be the target of an implicit link without a user being able to navigate to the resource by following the implicit link.»



How to measure brand mentions on the Internet?
Measuring brand mentions on the Internet involves using several tools and techniques to track and analyze when and how your brand is mentioned on the web. Here are some common ways to do this:

Social Media Monitoring Tools

Google Alerts

Social Listening and Sentiment Analysis Software

SEO and Backlinks Analysis

Google Analytics

Manual Search

Trend Analysis Tools.

Customer Feedback and Reviews.

It is important to combine these tools and techniques to gain a complete overview of how your brand is perceived and mentioned online. In addition, regular analysis of these mentions can help you adjust marketing and online reputation management strategies.