Use first and second person SMS is a very personal channel

[nusaibatara]

Create a sense of urgency Including an element of urgency, such as a deadline or limited availability of the offer, can encourage immediate action. Words such as “today only” or “last few days,” or phrases such as “only XX pieces available” encourage the recipient to react more quickly. Example: “Flash offer: today only -20% on all services over 100 euros. Don't miss the opportunity: call now and book! Call today: XXX-XXXXXXX”. Show your appreciation A little appreciation for your contacts can go a long way. Thanking recipients for their loyalty, or sharing exclusive benefits or promo codes, can help people feel special in some way. Example: “[NAME], thank you for being our loyal customer for over [X] years.



Come into the store this weekend: we have a gift lithuania phone number list waiting for you!” Use line breaks If your promotional offer can’t be summarized in a few words, try to improve the overall readability of your text. “Walls of text” can be overwhelming and cause recipients to read only partially or fragmentarily. Break up sentences with line breaks to increase readability. that gives you the opportunity to speak to your customers one-on-one. Use this opportunity to speak directly to your customers, using the tone of voice they use when interacting with their loved ones. In other words, speak in the first and second person: this way your message will be more personal.



Use your customer's tone of voice and level of confidence, while remaining consistent with your brand. Examples: “Hello [NAME], good news: the [PRODUCT] you were interested in is now on sale! Click here: [LINK]” “Hi [NAME], this is [NAME] from [BRAND]. I am writing to update you on our opening hours for the month of [MONTH]. Check the hours here: [LINK]” Adapt the style to the channel Text in SMS should be different from text in email, social media, and other communication channels. It should also be different across different mobile messaging channels. Why? Because customers subscribe to different channels and want to receive information in different formats. This allows you to leverage different channels for their unique characteristics.