All about Google Tag Manager

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Google Tag Manager is a tool that allows users to manage all code tags from within the platform itself, instead of having to access them within the website's code. This is very relevant for online marketing, as it allows those who manage websites to be self-sufficient and not require the help of a developer.

In this article we tell you more about this tool that cannot be missing in morocco phone number list advertising campaigns on Google and social media. Keep reading to find out more!

What are we talking about when we talk about Google tag manager?
Google Tag Manager is a tool that allows you to manage, integrate and administer the tags you use on your website.

More and more users are abandoning search engine navigation and directly accessing the websites that interest them. This has created a situation of very tough competition between brands to get their content to appear at the top of search results. The most effective way to achieve this is by implementing advertising techniques on Google Ads and/or Facebook Ads.

This type of campaign consists of displaying ads at the top or side of the page when someone performs a search on Google or Facebook, depending on the objective of the campaign, which may be to attract visitors to our website or sell products or services.

Google Tag Manager is a tool that allows you to group your advertising tags and tracking functions in one place, saving you time and helping you avoid overloading your website. With Google Tag Manager, you can manage all of your site's tracking tags without compromising performance or security. Plus, you can create automatic trigger rules to increase efficiency and simplify management.

The main feature of Google Tag Manager (GTM) is that it allows you to group the different tracking elements that you have created in one place, which helps you improve website performance by reducing the total number of cookies.