The task! The profit, sales volumes, customer acquisition and retention depend on the efficiency of the sales department. In a word, the sales team is responsible for everything that is the goal of the company's commercial activity - money.
How to organize? For everything to work like a well-oiled clockwork, it is necessary to step-by-step build the correct algorithm of the department's work and constantly analyze and control the results. How to do this, read in our material.
The article explains:
The essence of dentist database the work of the sales department
Main tasks of the sales department
Criteria for the effectiveness of the sales department
Effective structure of the sales department
Step-by-step organization of the sales department work
13 Time Management Rules for a Sales Manager
Checklist for analyzing the work of the sales department
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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The essence of the work of the sales department
The sales team/division is the link between customers and the brand products they need. If the sales department is doing well and has the desired effect for the company, then this is due to the highly qualified employees. They not only sell the product, but also build strong relationships with customers.
The work of the sales department should be built according to the following principle: everyone performs their tasks and is responsible to one degree or another for the development and growth of the company (this applies to any of the departments). In any business, this group is considered the most important component, since the growth of income depends on the effectiveness of its activities.
It is important to know that the sales system includes 3 main elements:
Product
The emphasis is always on the customer base. To be more precise, for a successful business it is important to know the needs of customers, their requests. Usually, an analysis of consumers and information about why they choose a particular product is carried out. Then a list of advantages (with a description) of individual products is made.
People
Teamwork requires specialists who do everything together. To select employees, a clear list of required qualities is made in advance, then a development plan for the hired personnel is written, the role of each team member in the overall sales department work system is determined, and measures regarding dismissal cases are also mentioned.
Processes
Absolutely any enterprise should have its own tactics for development, sales growth, and profit increase. Usually it is divided into stages (each contains tasks necessary to achieve the goal and methods). CRM is considered the most effective tool. It involves:
creation of a motivation system;
assessment of the quality of the team's work;
principles of communication with competitors.