Digital marketing trends for 2022

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Goodbye consumers! Welcome to the humanist paradigm and to the communities
Marketing proposes a new way of understanding users. It is no longer focused on the consumer, but will instead be appealing to people as the axis of the strategies . The person, understood from its most humanistic approach, considering singapore phone number list needs, aspirations and how from the place of company/entrepreneurship/brand, it is possible to improve their experience. In this way, for brands to continue growing, they must create content directed to their audience, based on what is relevant to them. This will help in the development of real connections that result in the creation of these communities , reinforcing the reputation of the brands. Pay attention!

About the content
During this new year, videos will be valued, as well as audio and podcasts, which can undoubtedly be excellent ways to create effective live dialogues with your audience.

The value of privacy
Work continues on the elimination of cookies in order to continue to care for and protect the privacy of audience data. It will be important for you as a brand to take this into account to safeguard and take care of the privacy of your audience!

Tik Tok is the post
This social network showed signs of being a niche for brand development and promotion in 2021, with its short, viral and highly attractive videos. For this reason, it is important that for the new year's strategy, your brand considers being part of this platform. How? By generating appropriate content and being able to be part of the thread of conversations with the audience.