SEO or SEM for my business

[fatimahislam]

SEO or SEM to increase business sales is a question or investment decision that every entrepreneur or web project leader who sells online faces.

Many projects or online stores start with all the energy at the design, development and content levels, but the desired sales do not arrive.

Traffic is not increasing and the lack of visitors is reminiscent of tumbleweeds in cowboy movies.

“Having an SEO or SEM strategy will depend on the current situation of each project, but as a basis, the suggestion is to have a complementary strategy between SEO and SEM,” says journalist and SEO specialist at Fusiona Kathleen Roldán.

Together we will see what each of these acronyms is about and how to get the most out of them.

What is SEO
SEO is the acronym for Search Engine Optimization .

SEO is the process by which a website seeks to switzerland whatsapp lead position itself in the top spots of organic results of a search engine (Google).

SEO generally involves four main steps:

Keyword Research
Keyword research to learn and understand the words and phrases your customers are typing into search engines.

On-Page SEO
It's about creating the type of content that search engines want to see and translates into the strategic placement of keywords in titles, URLs, meta descriptions and images .

Off-Page SEO
Off-Page SEO looks for credentials outside of your page through backlinks (links from external sites that point to your website) that tell Google that your site deserves to rank.

Technical SEO
It ensures that your site meets technical standards so that search engines can find, crawl and index it.

What is SEM
SEM, from the English Search Engine Marketing , is the process by which a website directly pays the search engine (Google) to appear in its results.

In general, SEM involves the following steps:

Keyword Research for ADS
SEO and SEM share keyword research. In the case of SEM, this focuses on a search for the Google Ads advertising platform .

In this research you will learn what people are searching for, possible competitors and the value of ads according to keywords.

Setting up an auction bid

At this stage you tell Google how much you are willing to pay for a click on an ad and enter into a bidding or auction system with your competitors.

Creating Ads
As the name suggests, this is where you decide what your ad will say and where it will direct people.

Audience segmentation
Targeting is how you determine who will see your ad. You can target based on their profiles, interests, location, and many other criteria.

SEO or SEM: differences you should consider
Now that you know what each one is, we will tell you the differences to take into account for your planning:

SEM is much faster. Google will start showing your ad to searchers immediately, so you can start generating traffic within minutes.

SEO, on the other hand, is slow. We are talking about months of work depending on the difficulty and density of the keyword or phrase you want to rank for.

Either path you choose has associated costs. With SEM, each click costs you money. If you want more clicks, you must invest more money.