10 healthcare marketing strategies (+ real examples)

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Healthcare marketing has become an essential tool for connecting companies and professionals in the sector with their patients and potential clients. Today, users are looking for reliable solutions, clear information and quality services that respond to their well-being needs. From clinics to medical technology startups, the ability to stand out in a competitive market depends on well-defined strategies that not only attract people, but also build trust and credibility.

In this quick guide, you'll discover 10 healthcare marketing strategies that can transform the way you reach your patients, with practical examples and achievable goals. You'll learn how to apply digital and traditional tactics that emotionally connect with your audience, from optimizing your social media presence to building patient loyalty with personalized campaigns.

As a bonus, we share with you our free marketing strategy kit , designed to facilitate the development of your actions!

Today, users are more informed and search (online) for options, reviews and testimonials to validate their decision to purchase or to attend a medical consultation . In fact, 80% of potential patients cameroon whatsapp lead make one or more inquiries on the Internet before going to the doctor, and one in four people browse and interact on social networks to find testimonials from other patients with the same symptoms or illness.

What is marketing in the health sector?
Marketing in the healthcare sector is the set of strategies, content and digital tools that help offices, clinics, laboratories and hospitals gain visibility in the healthcare industry, in order to attract an audience that is informed, educated and becomes a patient.

It could be said that it is a type of marketing specialized in the health sector and, as such, it is aimed at a particular type of audience. Digital marketing has grown significantly because users increasingly require reliable digital environments, where they can obtain information or even receive advice.

In fact, in countries like Mexico, more than 80% of doctors are connected to the Internet to interact with their patients. A trend that will gain strength in the coming years will be virtual care, according to a study by Deloitte .

Users are increasingly interested in health issues; for example, a study found that 58% of Mexicans want content related to this sector and 62% of people who browse social networks look for content on health.

Having digital channels and environments helps to provide care to those patients who prefer not to go to a doctor's office or hospital, given that these are places with high exposure to viruses or because they have a physical condition that prevents them from traveling. That is why telemedicine is already a great alternative. This interest is palpable, which is why the use of health applications or healthcare apps has increased .

Importance of marketing for health services
The contingency fostered a culture of prevention and self-care, and with it, the use of health services increased. However, marketing for this sector must offer valuable and reliable content, because there are many sites on the Internet with information (supposedly medical) that has no scientific basis or is not provided by specialists.

Providing accurate information is key to positioning and promoting a brand. According to ONTSI, 72.8% of patients want their doctor to recommend online resources that they can consult, and 71.9% believe that it would be of great value for their own doctor to manage a digital health channel. Marketing also helps to get to know the audience, define profiles and establish guidelines for interaction between doctors and people.

Digitalisation in the healthcare sector has made great strides in recent years, marking a turning point in the way services are managed and promoted. This change, driven by the need to adapt to contexts of high demand and face-to-face restrictions, led hospitals, clinics and professionals to adopt technological solutions to improve the patient experience.

Telemedicine, mobile health applications and automated management systems have become fundamental pillars to meet the expectations of users who seek convenience, speed and access to reliable information from anywhere.

Today, automation in healthcare is more sophisticated and accessible than ever. Platforms that integrate automated appointment reminders, chatbots to resolve queries, and patient monitoring systems allow for more efficient and personalized interaction.

These tools not only optimize healthcare professionals' resources, but also improve the user's perception of the service. In addition, real-time data analysis helps to identify behavioral patterns and design a more precise marketing plan to meet the specific needs of patients.

This allows not only to attract new patients, but also to retain existing ones, generating relationships of trust that transcend the commercial. The key is to take advantage of these tools to communicate a clear message: a genuine commitment to well-being and quality of life.

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Advantages of applying digital strategies in health marketing

Digital strategies allow you to reach a broader and more segmented audience, improving the visibility of health services.
It facilitates fast and personalized communication with patients, improving care and loyalty.
Digital tools allow you to measure campaign performance and adjust strategies based on the results obtained.
How HubSpot CRM can be a great help for companies in the healthcare sector
In the healthcare sector, efficient management of relationships with patients and users is crucial to ensure quality service and maximize satisfaction. HubSpot's CRM is presented as a key tool for hospitals, clinics, and other healthcare-related businesses seeking to optimize their marketing, sales, and customer service processes.

This system allows all patient and relevant contact information to be centralized in a single platform, facilitating interaction and monitoring, improving efficiency and agility in data management!

HubSpot's CRM for hospitals and healthcare facilities offers several industry-specific benefits. One of the main ones is convenient and secure management of contacts and data . This system helps keep sensitive patient data private and secure, while providing easy access to the information needed for personalized and efficient care.

With the ability to store key patient details such as medical history and contact preferences, CRM enables healthcare professionals to offer a more personalised service that is focused on each patient’s individual needs. It ensures that only authorised staff have access to this data, complying with privacy regulations.

Another significant advantage of this technological solution is its ability to boost marketing campaigns . Marketing automation tools integrated into the CRM allow you to create and manage campaigns targeting different patient segments.

Contact forms can be generated, reminders sent for consultations, or specific services promoted, all through emails, social media content, and other channels. By centralizing all marketing efforts, hospitals and clinics can measure the effectiveness of their strategies and make adjustments in real time to improve the conversion of leads into patients.

Our CRM facilitates better patient care service . Thanks to its features for tracking and managing requests, such as complaints or queries, customer service teams can respond quickly and effectively, improving the patient experience.

In this way, the process is centralized in a single platform, which facilitates coordination between different areas and allows for faster and more personalized care. This not only increases patient satisfaction, but also encourages loyalty, which is essential in the health sector.