No drop-down lists to select the required data
Posted: Wed Jan 22, 2025 8:26 am
For site visitors, such modules only create additional complications. The only exceptions are modules in the form of calculators. It is not an exciting task to select specific positions from a long list of names of the company's services that the client should contact. Such a technique will only reduce conversion.
No captcha
Captcha is another way to reduce conversion. According to statistics, such forms can lead to a 40% drop. Often, there are very difficult to read captchas on websites. When filling them out, the program constantly signals about incorrect entry of symbols.
No captcha
The latest Internet technologies advertising database make it possible to eliminate the possibility of robots filling out applications from the site. Therefore, there is no need to complicate the ordering process.
Notifying the client about sending information
When a user fills out various forms and sends information, but does not receive a message about sending, he may doubt that his data has been received. The client will, without waiting for a call from the manager, fill out an application from the site again and again. The solution to this problem is to set up automatic sending of notifications on the resource.
Availability of SMS notifications
In most cases, the fields of application forms contain lines where the client must enter their phone number. This gives you the opportunity to periodically remind about the company and inform about "delicious" offers through SMS notifications. It is important that the messages are personalized - this increases the level of customer loyalty.
Tips for the External Design of a Request Form
Almost 60% of information received by a person comes through visual perception. Given this feature, we can conclude that the external design of the application form from the site is important. There are no trifles here. Color, placement, font, size of the module and buttons - everything matters. Application forms should be aesthetically pleasing and fit harmoniously into the overall design of the page. Several recommendations on this topic:
Selecting a color scheme for application forms
There are no strict restrictions here. Make sure that the color of the application form matches the overall style of the site. To solve this problem, we recommend engaging a web design specialist. He will select the optimal color taking into account the psychology of its perception, saturation and other factors based on the Itten circle.
What color should I choose for the button?
On this issue, web designers, marketers and website developers often disagree. Everyone understands the importance of the color and text of the button for effective sales. Small changes at first glance can significantly affect conversion rates. In discussions on the topic of button color, there is one point on which the opinions of different experts agree - it should contrast with the color scheme of all page elements.
There is always the option to do A/B testing and apply different theories, but statistics show that this does not produce much effect.
No captcha
Captcha is another way to reduce conversion. According to statistics, such forms can lead to a 40% drop. Often, there are very difficult to read captchas on websites. When filling them out, the program constantly signals about incorrect entry of symbols.
No captcha
The latest Internet technologies advertising database make it possible to eliminate the possibility of robots filling out applications from the site. Therefore, there is no need to complicate the ordering process.
Notifying the client about sending information
When a user fills out various forms and sends information, but does not receive a message about sending, he may doubt that his data has been received. The client will, without waiting for a call from the manager, fill out an application from the site again and again. The solution to this problem is to set up automatic sending of notifications on the resource.
Availability of SMS notifications
In most cases, the fields of application forms contain lines where the client must enter their phone number. This gives you the opportunity to periodically remind about the company and inform about "delicious" offers through SMS notifications. It is important that the messages are personalized - this increases the level of customer loyalty.
Tips for the External Design of a Request Form
Almost 60% of information received by a person comes through visual perception. Given this feature, we can conclude that the external design of the application form from the site is important. There are no trifles here. Color, placement, font, size of the module and buttons - everything matters. Application forms should be aesthetically pleasing and fit harmoniously into the overall design of the page. Several recommendations on this topic:
Selecting a color scheme for application forms
There are no strict restrictions here. Make sure that the color of the application form matches the overall style of the site. To solve this problem, we recommend engaging a web design specialist. He will select the optimal color taking into account the psychology of its perception, saturation and other factors based on the Itten circle.
What color should I choose for the button?
On this issue, web designers, marketers and website developers often disagree. Everyone understands the importance of the color and text of the button for effective sales. Small changes at first glance can significantly affect conversion rates. In discussions on the topic of button color, there is one point on which the opinions of different experts agree - it should contrast with the color scheme of all page elements.
There is always the option to do A/B testing and apply different theories, but statistics show that this does not produce much effect.