How to do SEO for e-commerce: We tell you everything

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The first step in any sales strategy is to understand your business and its needs. Whether you sell oranges or tractors, it is necessary to know and establish your sales priorities. Therefore, we encourage you to ask yourself some questions such as:

Which product gives me the most profitability?
What competitors exist in the market?
How many resources can I dedicate to my Marketing strategy?
Do I know my Buyer Persona?
What are my goals?
By answering these questions, you will be defining and focusing your strategy, especially to know which vertical of your business is the one in which you will invest the most resources.

Market Study: Keyword Research for eCommerce
Every good SEO strategy starts with Keyword Research. If you still don't know what Keyword Research is, it is a study of the keywords that exist in the market. This study will provide us with values ​​such as the monthly demand for each word, its trend and even the bid prices for Google Ads. This information will help us to know how our buyer persona searches for products or services, which is why it is essential for the positioning of your online store.

Keyword Brainstorming:
The first step is to list the name of your products or the words you think your customers use to search for your products. This is a time to brainstorm, try to come up with all the possible combinations you think exist. To come up with these combinations, we recommend establishing the different variables for each product and combining them:

Keywords for Keyword Research
We provide you with a concatenation tool to make the task easier. In this way, we hotmail email database will obtain, first of all, a database of keywords from which to begin analyzing the market.

Brainstorming keywords
Obviously there will be combinations that don't make any sense, don't worry! Google will do the filtering for us only in the following steps.

Supports suggestions for your ecommerce SEO:
In a second step, we will use a tool that provides us with those keywords that we missed in the previous step. To do this we can use any keyword recommender. At SEOCOM we like to work directly with Google's Keyword Planner. Its Ideas recommender is completely free once you create an Ads account.

You can enter up to 10 keywords that you want related keywords for and it returns a ton of suggestions!

Keyword Ideas
As you can see, it returns keywords that we had not initially taken into account and that we are probably interested in adding to our Keyword Research in order to improve the positioning of our online store.

Another tool that will help us understand how our target audience searches and that is completely free is Answerthepublic . This wonderful tool returns ALL, yes, yes, ALL the possible combinations of this keyword with phrases, questions, prepositions, etc…

Let's put things in order!
Grow with us!
Once we have extracted all the keywords, we must obtain their search volume through the Keyword Planner and it will be time to categorize and segment our keywords.

This segmentation will help us to know which categories or product sheets we need to create in our e-commerce. It is a key step for the SEO of your online store, since we will use it to create the web architecture.

Keyword segmentation
Study the market and SERPs:
Finally, having all our keywords located, we will have to understand how Google displays them.

First, we find a carousel of ads with products:

Google Ads Carousel
We also find a Google maps module in the SERPS:

Maps module in Google results
And in the organic results we see rich snippets with images and sitelinks:

Organic results on Google
Exploring the SERPs with our keywords will give us clues on what to work on in order to improve our CTR. We will explain how to improve SEO in your e-commerce right away!

Building a web architecture for the positioning of your e-commerce
This step is one of the most important to achieve good web positioning for our online store. The goal is to match all the URLs that we create or that already exist with their target keywords. These keywords must always be related. For example, we will never try to position “shirts” in the URL for “pants”.

From Keyword Research we will extract all those keywords that are related and we will assign them a URL, in order to be clear about where we position each keyword and, above all, how many searches there are.