Owning the Post-Review Local Consumer Journey Local SEO The author taiwan business email list 's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Infographic of a city block with three buildings, a person walking on a sidewalk, a dog sitting next to a bunch, and a person bicycling. Text included: Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter.
(and external forces smile upon us), technology connects us. When we get our part wrong (or external forces impede us), technology can have the frustrating effect of sundering local brands from their customers, with everybody losing out on the deal. The modern phenomenon of local search exemplifies the concept of a “mixed blessing”. Loss of control over significant parts of the customer journey can be a source of legitimate stress for owners and marketers.