The main communication platforms on the Internet:

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One of the advantages of the Internet as a PR platform is the ability to act as effectively and transparently as possible. An advertiser can track not only the number of impressions, but also the number of clicks along with the level of engagement.


websites;

advertising banners.

The Internet gives you, as a seller, the opportunity georgia mobile phone numbers database to:

place advertisements on websites;

add links;

post ads;

create advertising screensavers;

make text boxes;

create "child windows";

create advertising mini-sites on other pages.

A website (home page) is an automatic presentation of a company. Users learn what the seller offers from the text, audio, graphic, animated or video information posted on it. The data is nonlinearly structured and ordered according to certain criteria. The content of the web resource is divided into independent thematic blocks, grouped according to different principles (time, space, events). The website together with the main page is the face of the business.

Features of direct marketing on the Internet

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When promoting online, you need to act in two directions: outside the network and inside. External placement means distributing the organization's address on the Internet by all available methods. Such information can be placed on documents, branded packaging, and souvenirs.

To successfully promote a product online, companies use a whole range of tools that the Internet offers. Search engines and thematic catalogs, promotion on related sites through exchange - you can use all this in your work.

E-mail distribution as the main tool of direct marketing on the Internet
There are different types of direct marketing and personal sales on the Internet, but the main one is e-mail advertising (spam). There is a concept of smamming, when millions of such letters are sent out. According to most users, this is a gross violation of their rights. But the number of such mailings is not decreasing, but growing. Despite the fact that such messages are read by approximately 1% of users, this figure is considered the norm.