Keys to creating a good text ad in Google Ads

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Value proposition: differentiate yourself from the competition.
Your competitors are also going to be bidding to compete with you. So, what is the difference between your product or service and your competitors? You must differentiate yourself by showcasing your strengths and talking about your value proposition compared to your competition.

Include keywords in the text.
Using the keywords you are bidding on for that ad will be very relevant to the investor leads email database user's search. In addition, it has other advantages such as the CPC will be lower since if we include the keyword, the ad will have greater relevance and a higher level of quality.

At the very least, it is advisable to use the keyword in Title 1 and/or 2 of the ad, in the visible URL, and if you include it in one of the descriptions, even better. On the other hand, we must bear in mind that excessive use of keywords within the ad will lead us to fall into the practice of keyword stuffing, which will have a negative impact on us.

Include prices, promotions and exclusive offers.
As we have said before, we have to differentiate ourselves from the competition and including prices, promotions or exclusive offers in the ads will help us achieve this, as well as attracting the attention of users more easily.

Do not overuse capital letters.
Using a capital letter at the beginning of a word will help us to capture the attention of users, but overusing it will negatively affect us.

In addition, we must be very careful with spelling mistakes in our ads.

Add a period to the end of the first description.
This trick has always been an open secret, but it makes perfect sense. Adding a period at the end of the first description will make that description line go up and appear after the title, making it appear longer.

Make use of Call-to-Actions (CTA's)
Win customers!
Including calls-to-action in both titles and descriptions is one of the most important points that we should NEVER overlook when designing our ads.

CTAs will help to capture the attention of users, as well as letting them know what we expect from them. The more creative, the better. In addition, with CTAs we have to create urgency for users to carry out the desired conversion action.

The most common CTAs used by advertisers are:

Buy Now
Register for free
Try it
Call Now
Limited Offer
Subscribe!
Participate!
Let's talk!
Book Now
Download Now
Direct to the correct landing page and use a specific URL.
Directing users to a relevant, conversion-oriented landing page, as well as using a specific URL that includes the keyword, will help users complete the conversion action we are targeting.

Make use of dynamic keyword insertion.
Using dynamic keyword insertion will allow us to automatically update ads with the keywords from the ad group that caused the ad to be displayed. This will make ads more relevant to users.

To include dynamic insertion within an ad, what you have to do is use the following parameter in the title: {KeyWord:Keyword} .

A/B testing.
Even if we have carried out all or most of the above points, we will never know for sure that our ads will work successfully. That is why it is very important to test, to make ads with A/B tests, to know which ads work best and have the best CTR. It is very important to keep checking the CTR and making changes to always get better results.