Learn about political inbound marketing and its advantages

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Obviously, this is a combination of Inbound Marketing and Political Marketing and it is the key that multiple strategists in this segment have used to generate online and offline communication processes with voters around the world.

Do you want to learn more about political inbound marketing and how to use it in practice?

By reading this content you will learn:

What is Political Inbound Marketing?
How does Attraction Marketing work in the political context?
Advantages of using this strategy
3 examples of Political Inbound Marketing
What is Political Inbound Marketing?
A priori one might think that this methodology, since it contains the word moj database "inbound" in its name, refers to a Digital Marketing strategy .

However, unlike other actions such as SEO or SEM, political Inbound Marketing is based on the union of various techniques and mechanisms to attract potential voters to content or events that promote interaction and create relationships between people and a political organization.

Main features of political inbound marketing
The inbound methodology applied within the political context essentially focuses on the creation of strategies that create links between political parties and organizations and voters, in order to gain their trust and transmit the main message organically.

Being an initiative focused on this mentioned principle, the opportunity is obtained to create content that is capable of informing, entertaining and adding value that provides real solutions to the life of the common citizen.

Furthermore, by being based on the inbound methodology, the creation of long-lasting, transcendental and quality relationships is guaranteed, which not only produce results during a period, but also extend for years.

How does Attraction Marketing work in the political context?
Political Inbound Marketing, like any other Digital Marketing strategy, has phases or processes that allow actions to be carried out that attract the people that the organization wants.

Each of these stages involves a series of short- and medium-term initiatives and objectives that lead to the following:

Attracting potential voters
Through planning of online and offline actions, the organization uses the principles of Inbound to carry out communication actions that, instead of going after voters, facilitate their attraction to social networks, websites, blogs or even events.

The main characteristic of this phase is based on the generation of materials that provide value to the campaign and clearly transmit the entity's message with the aim of producing engagement in the buyer persona.

Voter conversion
Using various resources and tools, such as the sales funnel, a political organization can take potential voters through nurturing stages until they are finally converted into electoral results.

This can be done in various ways, such as email marketing campaigns , public meetings, social events, among others, which end with a registration in the political party's database and is reflected in the voting booths.



Sale
Yes, in political Inbound Marketing there is also the figure of sales: in this case, the sale translates into quality content, management or services that make the lives of voters easier.

This way, you will know that the strategy is generating followers for the political campaign and that it will ultimately be reflected during the electoral events.

Voter loyalty
The final step of a political Inbound Marketing process must focus on building loyalty among the followers of the political brand.

Ensuring the perpetuity of the results and the expansion of the name of the organization thanks to the recommendation made by the same followers.

Advantages of using this strategy
Now yes! Fulfilling the promise of the title, below we will explain the main advantages of political Inbound Marketing.

1. Citizen at the center
Many campaigns and actions claim to put citizens first, however, political Inbound Marketing does.

Through relevant, interesting, personalized and high-value content , this initiative brings political figures closer to the needs, problems and demands of the community.

In the same way, it offers real value to people in the community beyond the usual speeches that only aim to win votes and offer few solutions.

2. It is open and interactive
Inbound Marketing is characterized by being a flexible process that takes into account the experience of those on the other side of the campaign.

Unlike traditional political campaign methods, political Inbound Marketing is carried out by gathering information about citizens' needs in order to respond to them and attract them through concrete actions.

3. Innovative
As you can imagine, political Inbound Marketing is a fairly new methodology within this spectrum, making it a disruptive strategy that will make any personality who decides to use it stand out.

Not only will this make it easier for the political organization to stand out to citizens, it will also position the brand for future contests, leaving it in the public's mind for several campaigns.

4. Closeness to people
By using valuable materials, organizations will demonstrate that their focus is on providing help to citizens rather than just promoting themselves to win votes.



5. Gain confidence
In politics, trust is an asset.

By taking action to help citizens solve their problems and meet their needs, individuals and institutions will build bonds of trust and foster a positive image in the minds of voters.

6. Save costs
Organic campaigns tend to be cheaper than outbound campaigns in the medium and long term.

This is because when it comes to getting people's interest, these types of techniques use channels such as websites , self-service call centers or blogs that manage to optimize expenses and use every penny for accurate actions.

Now, if you want to know who are the political figures who have relied on these practices, below we will show you 3 recent examples.

3 examples of Political Inbound Marketing
To help you clearly see how political Inbound Marketing can be used to bring philosophies to positions of power, here we will give you 3 cases, one of them very close to Latin American politics.

Ask me anything — Alexandria Ocasio-Cortez