SMS Marketing to recover lost customers
Posted: Sun Dec 22, 2024 8:20 am
Generally, if visits to your website drop or there have been no purchases for a while , these can be two of the alarms that can trigger your SMS Marketing strategy to recover lost customers. Although there are those who detect customers depending on the movements in the customers' loyalty cards. But if there is one thing clear, it is that the lack of interaction is a movement that affects everyone and sets off all the alarms.
Those customers who once bought all your recommendations no longer open your emails. philippine cellphone number code But they also don't click on the CTAs on your landing pages or add items to their shopping carts. This inactivity is one of the biggest enemies for brands.
In fact, statistics show that, on average, each database has a percentage of inactive customers that is equal to or greater than 25% of the total number of subscribers.
However, this percentage represents a business opportunity for you. Keep in mind that if a person is already registered in your database, it will cost you much less to re-engage them than to attract a new one.
atabase strategies
The moment a customer stops giving signals and interacting with your brand, you must learn to look on the bright side of the situation. If they are now inactive, it means that they were once interested in your brand, bought more than one item, and wanted to continue getting informed by subscribing to your newsletter. So you have more than earned that first contact. In other words, the situation that is happening now is not a goodbye. It has only been a distancing.
If you were helpful in meeting their needs in the past, you can recapture their attention with highly targeted content. And SMS Marketing to recover lost customers is the most direct and one of the most personalized channels at the moment.
1.- Detect inactive clients and clean and reorganize your database
Database cleaning
Nowadays, brands have the facility to automatically perform queries to detect inactive customers, so that they can be grouped together to work on specific strategies for them.
To carry out this process you need:
A professional email marketing software .
A CRM that allows you to integrate both systems.
By integrating systems, you will be able to synchronize data more efficiently. This will ensure that all user information is sent to the delivery platform. Segments and profiles will be created and personalized content will be sent based on each customer's interests and movements.
However, it is recommended that before creating this group of inactive users, you mark what the inactivity indicator will be. For example:
Those customers who once bought all your recommendations no longer open your emails. philippine cellphone number code But they also don't click on the CTAs on your landing pages or add items to their shopping carts. This inactivity is one of the biggest enemies for brands.
In fact, statistics show that, on average, each database has a percentage of inactive customers that is equal to or greater than 25% of the total number of subscribers.
However, this percentage represents a business opportunity for you. Keep in mind that if a person is already registered in your database, it will cost you much less to re-engage them than to attract a new one.
atabase strategies
The moment a customer stops giving signals and interacting with your brand, you must learn to look on the bright side of the situation. If they are now inactive, it means that they were once interested in your brand, bought more than one item, and wanted to continue getting informed by subscribing to your newsletter. So you have more than earned that first contact. In other words, the situation that is happening now is not a goodbye. It has only been a distancing.
If you were helpful in meeting their needs in the past, you can recapture their attention with highly targeted content. And SMS Marketing to recover lost customers is the most direct and one of the most personalized channels at the moment.
1.- Detect inactive clients and clean and reorganize your database
Database cleaning
Nowadays, brands have the facility to automatically perform queries to detect inactive customers, so that they can be grouped together to work on specific strategies for them.
To carry out this process you need:
A professional email marketing software .
A CRM that allows you to integrate both systems.
By integrating systems, you will be able to synchronize data more efficiently. This will ensure that all user information is sent to the delivery platform. Segments and profiles will be created and personalized content will be sent based on each customer's interests and movements.
However, it is recommended that before creating this group of inactive users, you mark what the inactivity indicator will be. For example: