Customer value

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One of the primary tasks of any company is to create the prerequisites for effective relationships with clients.

Such prerequisites may include brand awareness and a good image, high quality of goods sold and services provided, competitiveness of products, and, of course, positive interaction with customers. All this contributes to the fact that customers whose needs have been satisfied return to the seller.

This is how repeat customers are created, who list of real mobile phone numbers database are especially valuable to companies due to the large volume of purchases they make. The value of a customer is also linked to the fact that other potential customers can learn about their positive experience (for example, through reviews), which can influence their decision.

Also, the client himself, who is quite satisfied with the previous experience of relations with the company, will be more willing to buy other goods and new products from it - this is called the value of prospective sales. As a result, we see a direct connection between two phenomena: ensuring high consumer value of the product and forming high value of the client.


However, in real life, this is not always the case. Sometimes the consumer continues to contact the company despite the fact that his expectations are not fully met.

Repeat purchases are possible even when the customer has a negative opinion of the product and the relationship with the company as a whole. This usually happens in narrow areas where it is quite difficult to find an alternative to a specific product and manufacturer.

Sellers can also deliberately create barriers that prevent customers from simply going to competitors. In some cases, there are no objective barriers, but the buyer still continues to contact the same company simply because he does not want to change the usual course of things. And this is only part of the factors that influence the formation of customer value.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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