The combination of AI big data and influencer marketing

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AI big data can help brands generate marketing content, handle a large number of marketing tasks, and effectively save labor costs. AI big data can also be used to predict which activity type, planning content, and time point can bring the greatest marketing effect to the brand, and even directly Use AI to sort out the marketing process and help marketers use AI big data to improve marketing efficiency from planning, execution, and settlement.

1. Predict market trends through forecast models
With the popularization of AI, brands must not only speed up their work efficiency, but also seek precise marketing and be forward-looking in strategic belgium consumer mobile number list layout. Therefore, AI big data plays a key role in helping brands integrate marketing resources and predict results, and predict future product needs and consumer behavior of the audience based on historical sales data or current market conditions.

2. Prediction and evaluation of Internet celebrity influence
When a brand is looking for Internet celebrity candidates in the early stages, it is important to consider the Internet celebrity's creative style and cooperation methods. However, if the Internet celebrity's fans grow slowly or even show a downward trend, or the Internet celebrity may If the benefits brought to the brand are not high, it will greatly affect the brand's influencer cooperation benefits.

Therefore, brands can choose to use KOL Radar’s AI functions, growth trend analysis and cooperation value estimation to predict in advance the benefits that influencers can bring to the brand. For example, growth trend analysis uses AI big data to analyze the past growth of the number of followers of this internet celebrity, and predicts the growth trend of the internet celebrity in the next two months; while cooperation value estimation integrates the number of fans of the internet celebrity and their growth status. , interactive viewing performance and other indicators, estimate the cooperation costs of Internet celebrities, and calculate the value of image, text and audio-visual cooperation that Internet celebrities can bring, so that brands can evaluate and compare the cooperation costs and benefit predictions of different Internet celebrities. Find the most suitable influencer.