Creating a deficit .

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You can increase the value of your product by offering additional gifts and bonuses. For example, when buying expensive cosmetics, offer the client a hairdo as a gift. You add price to your product, which affects its final cost and how the client perceives it. In addition, you can offer paid add-ons. At the time of purchase, we are always ready to buy something else. The main thing is that these related goods or services are cheaper than the main product and make it more comprehensive and convenient.


When presenting the company's products and russia mobile phone numbers database services, you can set a limit on applications/items. If you invited the right people, they will need your service one way or another. This is where the spirit of competition and the desire to be on the list of the first lucky ones comes into play. People are willing to overpay for this. In this way, you end up with 5 clients who are willing to overpay several times just for the right to use your service.

Implementing triggers .

A trigger is a psychological move that encourages a client to buy a product or service here and now. In the example under consideration, this method is also aimed at increasing the average bill of a beauty salon. Triggers are a kind of triggers that cause emotions in people: fear, the desire to save money, to be the first, to catch luck, etc.

The most common techniques are:

increase in price after a promotion or event;

uniqueness - individual work / VIP service;

herd mentality - if there are 15 people, we will give everyone a 30% discount;

exclusive / scarce - author's courses, limited edition books, gifts with the company logo;

discount;

bonuses;

money back guarantee;

last item at a big discount;

choice without choice - the ability to purchase a product in several configuration options at different prices.

Read also!

"Attracting clients to a beauty salon: 19 methods and ways"
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Product packaging .

To increase the average check of the salon, you can try to present the product in a colorful way. Here we can recall the marketing of Apple. When a new gadget was released, advertisers created incredible excitement: queues to points of sale were kilometers long. This also includes invitations to media personalities, unusual locations and bonuses for clients who purchase the service here and now.

Reviews .

This is also a very effective tool if you are interested in increasing the average bill of a beauty salon or sales in any other business. Ask visitors to describe in detail what exactly they liked, at what stage of the process, how it affected the overall impression.

Increasing the average bill for a beauty salon

Potential clients should see real experience and have the opportunity to check it. The more reviews, the easier the sales are, the higher the average check. Opinion leaders in the beauty industry also give excellent results: media personalities, bloggers, popular specialists.