A mission tells us what we are doing

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The mission determines the direction of the company's development


Smart business owners use this statement to remind their teams why their company exists. The mission serves as a “North Star” that keeps everyone on track with the direction of the organization, because it is the direction, not the intent, that determines the destination.



The mission defines the future that the company strives for.


A mission helps formulate the values ​​and principles of a company that are combined into a vision. It helps an organization determine where to go and what will happen to the company brazil email list in a year, in three years, in five years. today and what will eventually lead us to where we want to go.



The mission helps to unite all employees in achieving a common goal.


When hiring a new employee, it is important to explain to him what the company does and what goals it is moving towards. The mission forms the basis for uniting all employees of the organization. When there is an understanding of what the company does and why it does it, then the team becomes a holistic and unified organism. Such unity leads to increased efficiency and effectiveness of each.



The mission shapes the company's strategy


A business without a strategy inevitably leads to collapse. Anyone who simply copies the actions of competitors becomes like thousands of other companies. A mission helps business owners create the most effective strategies that will ensure that the company will have both profit and recognition among customers.