How to focus your content to improve SEO

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One of the most common and effective ways to focus content on e-commerce sites is through categories and product pages. Adding content to them —especially to categories— greatly improves SEO.

However, quantity is not necessarily better than quality, so we should not add content without any criteria.







To update your content and keep it fresh, ask yourself: what are your current timeshare owners email database articles missing to rank better?

Maybe it's more useful content, faster loading speed, more user response...

Whatever it is you need to optimize your articles, find it, detect it, and focus on improving it.



4. Soul Gem: The Opinions


People's opinions are a diamond in the rough for SEO. The reasons are:

They give the user confidence to buy.
Google can easily index them .
They provide 100% original content, without duplication.
They give semantic richness.
For example, Amazon summarises user reviews in a graph for quick viewing. This generates immediate interaction and also helps position users with associated images.

Answers to user questions placed on your website as your own content are a good opportunity to sell yourself as an expert . So now you know: take advantage of your social proof to rank better.



Images and Storytelling5. Time Gem: Fresh Content


According to a study cited by Javier, the pages that rank best are 3 years old. However, in order to avoid having to create new content under the pressure of it becoming obsolete after 3 years, it is important to think about updating and improving old content.

Generating new content is just as important as updating and refreshing old content.

Some practices you can implement to refresh your content are:

Use emoticons in item descriptions.
Change the year of publication.
Create a “best sellers” or “most important” compilation


6. Mind Gem: User Response


Finally we got to the last gem, and Javier asked the audience a question: Have you ever wondered what you can do to make people stay longer on your website?

If the answer is yes, it is important to carry out the following empathy exercise. Ask yourself: what drives your users to flee the web? What bores them, or what doesn't engage them... and why?

When you understand what your ideal user rejects or doesn't like, you'll know them better and you'll have taken the first step toward getting them to spend more time reading you.






Google Analytics will be your ally for this. It will tell you which landing pages have the most SEO traffic, the highest bounce rate , or the longest dwell time.