Aside from direct sales, email marketing companies also allow you to put yourself in the Top of Mind of your client portfolio. What does this mean? That when you send promotions or messages to your contacts, even if they don't open your email or end up buying from you, they will receive an email from you in their inbox, with the name of your business.
This detail is very important, since when the user has the need to buy any product or service related to your sector, the first brand that will come to mind is yours.
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Another detail worth mentioning is that without email marketing companies this would not be possible; the applications of these companies are what allow you to send mass campaigns and, above all, ensure that your email reaches your clients' inboxes.
If you decide to send your emails yourself, it will take much longer uae whatsapp resource and you will most likely end up in the spam folder because they do not have servers as powerful and with as good a reputation as those of email marketing companies .
Remarketing is essential
It often happens that our potential customers visit our website, are interested in an item and add it to their shopping cart, but end up leaving the page without having purchased it.
This happens to 70%-80% of people who add a product to their shopping cart. What solution can we implement to prevent this from happening again? Remarketing.
It consists of sending an email to those contacts who almost bought from us, so that they end up buying those products that interested them at the time and they were predisposed to buy them. This method is very effective, recovering between 15% and 25% of cases.
So, we can see that email marketing companies can generate an increase in sales in your e-commerce with their profits and, consequently, an increase in your profits. In addition, as we have said, it requires a low investment, so there is little to lose and much to gain.