We are at a point in marketing where almost every product is advertised through storytelling.
And the real estate world is no exception.
Storytelling has always been the lifeblood of the real estate industry, but before the digital age, the possibilities were significantly limited.
Not long ago, property listings were more like Morse code descriptions than a listing on a real estate portal, with newspaper descriptions saying "Apartment, 2 bathrooms, 2 bedrooms, terrace, 80m2"
With the advent of the internet and the tools that exist today for agents, there are resources and platforms at their disposal to tell genuine stories and excite clients.
A property is now distributed on various channels, from the websites of real estate agents, who must be authorities in their neighborhoods, to the advertisements that appear on various portals.
A property can have a lot of history, from something that happened there years ago, to how a person or family's life may have developed there.
It is important for a real estate agent to emphasize the qualities of a home and instead of doing so with points, it is key that they do so with an emotional narrative.
Instead of saying:
Party hall.
Pool.
Garage.
Views.
Recycling.
A best practice would be:
When you return from work and park your vehicle in your private garage, you can enjoy the exclusive swimming pool with your family for hours, taking in stunning views of the mountains and the sea. You can reserve the common-use party room in this property to celebrate the birthdays of your loved ones and create unforgettable memories with your family. All this in the former castle of the Duke of Silvestre, which has been renovated to the highest quality standards on the market, so that you and your philippines telephone number family can live like royalty.
How can a real estate agency make a quick impact online?
There are various ways in which a real estate agency can quickly achieve an online impact, but to achieve the ideal, we recommend continuing to work and create content.
Some of the methods we recommend to real estate agents to make a quick impact online are:
The first and most important thing is to publish your ads on real estate portals. This way, you can expose your offers to millions of people looking to rent or buy.
Optimize your Google My Business profile. This will ensure that your contact information is visible in the location that is relevant to your business.
We recommend developing your own website as a third option. From a WordPress with a real estate plugin, a portal like WIX, or if you already have experience, develop your own website. With this you can express your service offerings and include a variety of keywords so that people can search for you in various ways. As we said before, a real estate agent should not limit themselves to having a listing of their portfolio, but it is highly recommended that they consider adding additional pages to their website or including a variety of blog posts aimed at different niches and different types of clients.
Look for opportunities to be mentioned and gain positive reputation. One way to do this can be through forums where people talk about your neighborhood, social networks or even helping a journalist with concrete numbers about the real estate situation in the area. Become an authority.
Through email marketing . Few real estate agents use this tool correctly and successfully catalog their prospects, clients, and potential clients. For example, in the United States only 15% of agents repeat business with past clients. In Spanish-speaking countries, it is sometimes less than 5%. By simply keeping a client up to date on the value of the property they have sold to a person on a semi-annual basis, a real estate agent will ensure that their client does not forget them, and will have a greater chance of repeating business with that client. This is just one example of the potential of this tool.