Customer Retention_Email Marketing
Posted: Thu Jan 23, 2025 3:51 am
Email newsletter
Such mailings maintain constant communication between clients and the company. Emails not only remind a person of the existence of the company, but also contain useful information and offer the latest news. With the help of such letters, you can thank the client or apologize to him, establish feedback, etc.
Many people think that setting up a mailing peru mobile phone numbers database list is easy and that there is practically no need to pay for it. In a sense, this is true.
You can create beautiful letters, collect analytics, and automate mailings using services specially designed for this purpose - both paid and free. But the main thing here is to understand WHAT EXACTLY you need to tell the client in order to retain him.
It is not enough to inform a person about an upcoming event or make a special offer. You need to strengthen the relationship with the potential buyer, to make him trust the company more. Otherwise, the letter will be ignored or sent to spam.
The newsletter should not be boring and consist only of a call to purchase some product. It must be constructive: contain selections of useful materials, practical recommendations, life stories about how someone dealt with a problem.
If the client can use the information received in a particular life situation, he will certainly appreciate it and become more loyal to the company.
Recommended articles on this topic:
Why Consumer Loyalty is an Effective Business Solution
Where do your potential customers hang out?
Increasing Sales: Marketing Moves, Psychology and Real Tools
People communicate with each other quite often via email. Statistics say that 91% of users check their mailboxes daily . But it is quite difficult to reach a client, let alone retain them, using email newsletters. There are several reasons for this:
Almost every serious company sends out such mailings . There are too many letters in the inbox, and a person is simply too lazy to read them.
Many users are accustomed to the fact that 99% of mailings are absolutely useless in practical terms or contain only commercial offers.
The newsletters come too often and it irritates people.
Read also!
"About B2C Marketing in Simple Words"
Read more
Such mailings maintain constant communication between clients and the company. Emails not only remind a person of the existence of the company, but also contain useful information and offer the latest news. With the help of such letters, you can thank the client or apologize to him, establish feedback, etc.
Many people think that setting up a mailing peru mobile phone numbers database list is easy and that there is practically no need to pay for it. In a sense, this is true.
You can create beautiful letters, collect analytics, and automate mailings using services specially designed for this purpose - both paid and free. But the main thing here is to understand WHAT EXACTLY you need to tell the client in order to retain him.
It is not enough to inform a person about an upcoming event or make a special offer. You need to strengthen the relationship with the potential buyer, to make him trust the company more. Otherwise, the letter will be ignored or sent to spam.
The newsletter should not be boring and consist only of a call to purchase some product. It must be constructive: contain selections of useful materials, practical recommendations, life stories about how someone dealt with a problem.
If the client can use the information received in a particular life situation, he will certainly appreciate it and become more loyal to the company.
Recommended articles on this topic:
Why Consumer Loyalty is an Effective Business Solution
Where do your potential customers hang out?
Increasing Sales: Marketing Moves, Psychology and Real Tools
People communicate with each other quite often via email. Statistics say that 91% of users check their mailboxes daily . But it is quite difficult to reach a client, let alone retain them, using email newsletters. There are several reasons for this:
Almost every serious company sends out such mailings . There are too many letters in the inbox, and a person is simply too lazy to read them.
Many users are accustomed to the fact that 99% of mailings are absolutely useless in practical terms or contain only commercial offers.
The newsletters come too often and it irritates people.
Read also!
"About B2C Marketing in Simple Words"
Read more