It's been written about in retail articles, posted on office walls, and quoted in motivational speeches from business owners. But while retail is all about customer satisfaction, there's another key factor that's often overlooked: retail employee training.
Your employees are the most important touchpoint between your product and your customers. When employees are positively engaged, they are your best brand ambassadors, creating a domino effect of brand evangelism that rubs off on your customers, strengthening your brand perception and sales.
Create a Retail Training Program
Why an Employee Appreciation Strategy is Important
The importance of job-specific training
Types of Retail Specific Training
Importance of Employee Performance Reviews
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To Do: Plan Your Training Program for New Hires
When you’re onboarding new employees to your team, it’s essential to establish taiwan contact number a clear process for training them on all the necessary aspects of your business. This should include everything from day-to-day operations to how to greet customers.
Some key elements you should incorporate into your training program:
Training Schedule : Include an overview of the formal training process and a timeline.
Company Mission and Vision : Help your employees understand who you are as a company by informing them of your purpose, as well as your vision for the future.
Product Information and Training : Inform your employees about the different products your company offers. It is essential that they have a thorough knowledge of what they are selling before going into stores to speak to customers.
Employee Roles : Define, explain, and even write down the responsibilities and expectations of each employee. This is a great time to talk about work processes and how employee roles fit into your company’s overall ecosystem.
Technology training : Incorporate in-depth training on all hardware/software that is part of employees' daily lives.
Company Policies : Inform employees of best practices, reviews, and company policies, such as workplace rules and dress codes.
Think about what a typical day looks like for each role on your employee team. Your training plan should support your company’s overall goals , but also include specific details for each position on your team.
Consider posting this information in an employee handbook that employees can refer to at any time.
Don’t: Underestimate the value of employee appreciation during training
Recognizing employees for a job well done is essential to building trust and loyalty, and reducing turnover. 79% of employees cite lack of recognition and appreciation as a reason for leaving their job . Consider this number for a minute.
Creating a culture of recognition starts with training . Does that mean you need to start handing out rewards to trainees all the time?
No. The secret is simple (and less expensive): show them you're there for them .
Recognition goes beyond a gift certificate: it’s about congratulating and acknowledging a job well done. Our need for praise is deeply rooted in our psychology and self-esteem – receiving approval from people we respect confirms our sense of inner worth . Fostering a culture of appreciation is essential for a productive and happy workforce.