How to be successful in attracting new customers?
Posted: Thu Jan 23, 2025 3:59 am
We in the sales department know that the biggest challenge we face every day is attracting new customers. Discovering new sales opportunities is what will help your company increase its market share and get ahead of the competition. However, the issue here is not simply attracting new customers, but doing so efficiently, that is, at the lowest cost while being as assertive as possible.
And it all starts with defining who our target audience is. We need to know who we want as a customer so that we can create an effective and targeted strategy.
We need to find out what current pain points we can alleviate, what oman phone number list the solution delivers to the customer, what it adds to their business, and then we can clearly communicate the value proposition. It is essential that the interlocutor has a clear understanding of the differences presented.
Knowing who we want as a customer and how we can help them, we already have a good part of the acquisition strategy, and now we need to find out: How does this customer buy? What is the access channel to them?
The proposal is to create as many opportunities as possible for customers to get to know your company and the solutions it offers.
Participate in important fairs and events, establish strategic partnerships, observe competitors and learn what to do and, most importantly, what not to do.
Use digital transformation to your advantage. Your team needs up-to-date tools that facilitate this process and generate data and information relevant to your business.
Keep your team constantly updated and aligned with the company's strategies, through constant training and support material.
And it all starts with defining who our target audience is. We need to know who we want as a customer so that we can create an effective and targeted strategy.
We need to find out what current pain points we can alleviate, what oman phone number list the solution delivers to the customer, what it adds to their business, and then we can clearly communicate the value proposition. It is essential that the interlocutor has a clear understanding of the differences presented.
Knowing who we want as a customer and how we can help them, we already have a good part of the acquisition strategy, and now we need to find out: How does this customer buy? What is the access channel to them?
The proposal is to create as many opportunities as possible for customers to get to know your company and the solutions it offers.
Participate in important fairs and events, establish strategic partnerships, observe competitors and learn what to do and, most importantly, what not to do.
Use digital transformation to your advantage. Your team needs up-to-date tools that facilitate this process and generate data and information relevant to your business.
Keep your team constantly updated and aligned with the company's strategies, through constant training and support material.