How to Conduct an Analysis of the Target Audience of an Online Store
Posted: Thu Jan 23, 2025 4:11 am
To conduct an effective analysis and determine the target audience of the site, it is necessary to evaluate the following parameters:
Basic characteristics (gender, age, location of users).
Audience interests that can be learned by studying social networks and communities.
Financial status of the target audience. If bolivia mobile phone numbers database you specialize in selling VIP tours to the islands or jewelry, your potential clients cannot be students, employees of budget organizations, unemployed housewives, etc.
Tasks. Here it is enough to understand what problems your product or service is intended to solve. The answer will allow you to clearly define the tasks.
The more extensive the list, the narrower the target audience. However, it is possible to conduct an analysis of the target audience using special methods and auxiliary criteria. Let us dwell on them in more detail.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
B2B and B2C when defining the target audience
Is it possible that the target audience of one online store belongs to both the B2B and B2C segments? Of course, because, for example, a cosmetics store can sell its products to both private clients and beauty salons.
If end customers are only in the B2B segment, it will be easier for you. Why? This category is more stable, of course, with the exception of crisis periods. The B2C segment cannot be called stable, since every day improved technologies, improved cosmetic formulas, new developments appear on the market, as a result of which demand among customers fluctuates sharply.
That is why marketers developing advertising campaigns for the B2C segment must conduct analysis almost every month, monitor the market situation and note the slightest fluctuations in order to adjust the data on the target audience in a timely manner.
When choosing consumers for the B2C segment, you should remember the main mistake - a wide target audience. To avoid mistakes, be sure to segment the target audience.
Target audience segmentation
According to the results of research on large target audiences, it is somewhat easier to establish communication with small consumer segments united into one target audience.
To obtain information and further divide the target audience into segments, companies use the following analysis methods:
Surveys on the website or in communities on social networks. The survey results allow you to obtain information about target transitions, age, preferences and other important parameters about users.
Surveys of potential internal and external buyers on third-party sites.
Surveys and other research conducted by marketing agencies.
At the moment, you have the opportunity to use a new tool from Yandex that allows you to search and segment your target audience – Yandex.Audience. You can upload your own data to the new program and use Yandex information to set up advertising campaigns.
Basic characteristics (gender, age, location of users).
Audience interests that can be learned by studying social networks and communities.
Financial status of the target audience. If bolivia mobile phone numbers database you specialize in selling VIP tours to the islands or jewelry, your potential clients cannot be students, employees of budget organizations, unemployed housewives, etc.
Tasks. Here it is enough to understand what problems your product or service is intended to solve. The answer will allow you to clearly define the tasks.
The more extensive the list, the narrower the target audience. However, it is possible to conduct an analysis of the target audience using special methods and auxiliary criteria. Let us dwell on them in more detail.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
B2B and B2C when defining the target audience
Is it possible that the target audience of one online store belongs to both the B2B and B2C segments? Of course, because, for example, a cosmetics store can sell its products to both private clients and beauty salons.
If end customers are only in the B2B segment, it will be easier for you. Why? This category is more stable, of course, with the exception of crisis periods. The B2C segment cannot be called stable, since every day improved technologies, improved cosmetic formulas, new developments appear on the market, as a result of which demand among customers fluctuates sharply.
That is why marketers developing advertising campaigns for the B2C segment must conduct analysis almost every month, monitor the market situation and note the slightest fluctuations in order to adjust the data on the target audience in a timely manner.
When choosing consumers for the B2C segment, you should remember the main mistake - a wide target audience. To avoid mistakes, be sure to segment the target audience.
Target audience segmentation
According to the results of research on large target audiences, it is somewhat easier to establish communication with small consumer segments united into one target audience.
To obtain information and further divide the target audience into segments, companies use the following analysis methods:
Surveys on the website or in communities on social networks. The survey results allow you to obtain information about target transitions, age, preferences and other important parameters about users.
Surveys of potential internal and external buyers on third-party sites.
Surveys and other research conducted by marketing agencies.
At the moment, you have the opportunity to use a new tool from Yandex that allows you to search and segment your target audience – Yandex.Audience. You can upload your own data to the new program and use Yandex information to set up advertising campaigns.