Features of integrated communications management
Posted: Thu Jan 23, 2025 4:11 am
Active Internet marketing communications can be easily distinguished from passive ones by several parameters:
The former can be effectively managed through targeting, so they act selectively, hitting the target much more often.
The possibilities of active communications are wider, which explains the greater number of attracted users in less time.
The company's communication mom database model is based on a combination of active and passive methods of interaction with Internet users. Thanks to their skillful combination, the effectiveness of promotion through the site and social networks increases. At the same time, active communications are more expensive for the enterprise, so preference should be given to passive ones. They should be used on a permanent basis.
As an example of using passive marketing communications, we will cite PR campaigns conducted in the Internet space. Online technologies allow you to quickly update information, which is impossible when using traditional print media. In addition, publications on the Internet are much cheaper than placing materials in newspapers and magazines. In addition, on Internet platforms, you can focus your marketing message on a specific segment of the audience, which makes communication as effective as possible.
Audience segments
The opportunities that the Network provides to brands in terms of using integrated communications to promote goods and services differ from traditional marketing tools in that the company communicates more closely with its customers. It can provide them with relevant additional information about the product, improve and expand after-sales service, and offer new items based on the user's purchase history.
Having your own website is a pressing need for every business today, regardless of its size. A link placed on an advertising banner will take the user to the company's online platform, where he will receive full information about the product first-hand.
Read also!
"Marketing Tips: How to Show That Your Product is the Best"
Read more
Features of integrated communications management
Much has been said about the benefits of using an integrated approach to communicating with potential and actual consumers. The next question is how to manage integrated communications to achieve the planned results, such as increased sales and increased customer loyalty. You will need to select a set of marketing tools based on several factors, including the audience's readiness to purchase your product.
The former can be effectively managed through targeting, so they act selectively, hitting the target much more often.
The possibilities of active communications are wider, which explains the greater number of attracted users in less time.
The company's communication mom database model is based on a combination of active and passive methods of interaction with Internet users. Thanks to their skillful combination, the effectiveness of promotion through the site and social networks increases. At the same time, active communications are more expensive for the enterprise, so preference should be given to passive ones. They should be used on a permanent basis.
As an example of using passive marketing communications, we will cite PR campaigns conducted in the Internet space. Online technologies allow you to quickly update information, which is impossible when using traditional print media. In addition, publications on the Internet are much cheaper than placing materials in newspapers and magazines. In addition, on Internet platforms, you can focus your marketing message on a specific segment of the audience, which makes communication as effective as possible.
Audience segments
The opportunities that the Network provides to brands in terms of using integrated communications to promote goods and services differ from traditional marketing tools in that the company communicates more closely with its customers. It can provide them with relevant additional information about the product, improve and expand after-sales service, and offer new items based on the user's purchase history.
Having your own website is a pressing need for every business today, regardless of its size. A link placed on an advertising banner will take the user to the company's online platform, where he will receive full information about the product first-hand.
Read also!
"Marketing Tips: How to Show That Your Product is the Best"
Read more
Features of integrated communications management
Much has been said about the benefits of using an integrated approach to communicating with potential and actual consumers. The next question is how to manage integrated communications to achieve the planned results, such as increased sales and increased customer loyalty. You will need to select a set of marketing tools based on several factors, including the audience's readiness to purchase your product.