The techniques used in the most diverse marketing strategies are constantly evolving , improving over time. In this context, neuromarketing in sales has shown excellent results, which is why it is an integral part of the planning of organizations of the most varied sizes and segments.
After all, the ability to create communications that effectively convince the target audience to purchase the products and/or services being sold is synonymous with sales success . The considerable scientific advances in understanding how the human brain works have yielded results that have recently begun to be applied to sales strategies.
With this in mind, throughout this article we will address the concept of neuromarketing and present 3 excellent tips to help you apply it to sales in your company. Enjoy your reading!
The concept of neuromarketing
Neuromarketing can be understood as the study of the purchasing journey, encompassing the reasons that influence consumers (current and potential) to make decisions both before and after making their purchases.
However, in addition to this “traditional” definition, there france whatsapp data are several ways in which the concept in question is used. This variation is due to different perspectives and approaches, which basically depend on the point of view of the person formulating or implementing it.
We therefore have an understanding of neuromarketing that considers it as a scientific discipline, whose main objective is to find the best way to convert products and/or services of a given brand, monitoring the resulting customer behavior.
Neuromarketing is also understood as a tool aimed at optimizing business resources, helping leaders and managers create strategies specifically developed to meet the real desires, pains and needs of their customers.
What unifies all the different concepts is the fact that neuromarketing uses knowledge from neuropsychology and neuroscience to enrich marketing and sales strategies.
This means that the identification of scientifically corroborated mental patterns serves to provide relevant information for the creation of personalized advertising models for each type of audience.
It is extremely important to mention, at this point, that this is not an attempt to control, guide or manipulate the mind and, consequently, the free will of consumers, but to understand their behavior in order to provide appropriate services and products.
Neuromarketing in sales strategies
To successfully apply neuromarketing, you won't have to invest in time-consuming and expensive research and studies: you can find several very interesting and perfectly actionable findings through a simple internet search.
Below, you will find some of the most effective initiatives that, despite their apparent simplicity, can boost your sales performance . Check them out:
1. Use images
The vast majority of people prefer content presented in visual formats. According to a survey recently released by Buffer , visual content is 40 times more likely to be shared on social media than other forms of content.
This is because humans understand images much more easily and immediately than words. Therefore, if you want to ensure that your messages stand out, you should always include an image to make the content more persuasive (this could be a photo of the product for sale or a visual summary).
Have you ever noticed how social networks that are fundamentally visual influence people deeply and quickly, like Pinterest and Instagram?
These platforms benefit from the fact that the brain reacts more quickly to visual stimuli, making the message “embedded” in the images reach the users’ brains almost instantly.
Since the mind is so sensitive to these stimuli, you should use videos and photos that can really capture the attention of your audience, working on the design of your art in a more attractive way, for example, by combining colors and letters.