Display advertising
Posted: Thu Jan 23, 2025 4:35 am
Media advertising is advertising aimed at visual perception by users. To create it, special techniques are used to attract the audience's attention. Media advertising may include text materials, an organization's logo, photos and other images.
Increasing sales of real estate agency_media advertising
Source: RBC
It is important to make the right choice honduras mobile phone numbers database and place your ads where they will be most effective. At the same time, it is not enough to simply place advertising banners on sites with high traffic in the industry. To clearly understand what you are doing and why, conduct preliminary testing.
First, a pool of resources is formed that correspond to the tasks in terms of subject matter and efficiency – for example, large-scale sites dedicated to real estate that have high conversion and wide coverage. These include the JCat, Avito and some other databases of objects.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Then they launch a test advertising campaign lasting one month. The company's results show which sites will bring calls and requests for calls, and which will not. Call tracking services are used for analysis - for example, CallTouch, CoMagic, etc.
The approach to evaluation should not be formal – in other words, you should not compare sites solely by the number of leads. The quality of these calls is also important. The same call tracking services allow you to listen to calls made to your client and determine which part of the audience is the target, and which one is in doubt.
It is quite possible that the resource where you placed your client’s advertisement is engaged in “winding up” calls using front men who call your developer without the purpose of buying real estate.
Contextual advertising
The concept of “context” includes search advertising, which is displayed based on key queries in search engines, as well as behavioral advertising, which is shown to users based on their interests on thematic sites.
Each of these types of advertising has its own specifics. But the main rule for achieving a successful result is common to them - the most accurate match to the search query or interests of the visitor, if we are talking about the "context" in thematic networks.
Search advertising
Increasing sales of real estate agency_media advertising
Source: RBC
It is important to make the right choice honduras mobile phone numbers database and place your ads where they will be most effective. At the same time, it is not enough to simply place advertising banners on sites with high traffic in the industry. To clearly understand what you are doing and why, conduct preliminary testing.
First, a pool of resources is formed that correspond to the tasks in terms of subject matter and efficiency – for example, large-scale sites dedicated to real estate that have high conversion and wide coverage. These include the JCat, Avito and some other databases of objects.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Then they launch a test advertising campaign lasting one month. The company's results show which sites will bring calls and requests for calls, and which will not. Call tracking services are used for analysis - for example, CallTouch, CoMagic, etc.
The approach to evaluation should not be formal – in other words, you should not compare sites solely by the number of leads. The quality of these calls is also important. The same call tracking services allow you to listen to calls made to your client and determine which part of the audience is the target, and which one is in doubt.
It is quite possible that the resource where you placed your client’s advertisement is engaged in “winding up” calls using front men who call your developer without the purpose of buying real estate.
Contextual advertising
The concept of “context” includes search advertising, which is displayed based on key queries in search engines, as well as behavioral advertising, which is shown to users based on their interests on thematic sites.
Each of these types of advertising has its own specifics. But the main rule for achieving a successful result is common to them - the most accurate match to the search query or interests of the visitor, if we are talking about the "context" in thematic networks.
Search advertising