Content Marketing: Hyper-potentiate your sales
Posted: Thu Jan 23, 2025 4:56 am
In a nutshell, Content Marketing is the creation of relevant, entertaining or interesting content, with a NON-advertising aspect, which is generated with the objective of effectively reaching key audiences. A good content marketing strategy manages to turn companies or brands into media outlets.
A content strategy plans, publishes, develops and manages usable written australia phone number list visual content. Educational content, which is perceived and valued by the audience, because it generates knowledge or added value for those who read or consume it. Content is the new advertising, so brands or companies that do not generate content are as if they did not advertise.
The premise of any Content Marketing strategy is to generate traffic and position the brand or company's website, since the website is the greatest digital asset it has, on which brands set their conditions.
More traffic, more clicks, more sales
A good content marketing strategy will help you get 55% more traffic, get 97% more external and internal links, and have a level close to 83% in the purchase consideration process.
The average conversion rates on websites that have content are close to 3%, and those without content are at levels of 0.5%. Pages with content on their blog generate on average 67% more leads per month than those brands that do not have it.
Today, 90% of the money is invested in Adwords and only 10% is invested in content. Isn’t this incredible? Even knowing that Adwords has a 2.8% return on clicks and content has a 62% return on clicks.
80/20 Rule in Content Strategy
This rule is simple: in a good content strategy, produce 80% of “evergreen” content and the other 20% of “seasonal” content.
What is evergreen and seasonal? Well, evergreen content is content that doesn’t die over time, for example: how to plant an avocado tree, since the technique for planting avocados will not change in one, two or five years. Seasonal content, on the other hand, is content that dies over time, for example, content about a specific event, because the next day or a week later, probably no one will search for information about it.
A content strategy plans, publishes, develops and manages usable written australia phone number list visual content. Educational content, which is perceived and valued by the audience, because it generates knowledge or added value for those who read or consume it. Content is the new advertising, so brands or companies that do not generate content are as if they did not advertise.
The premise of any Content Marketing strategy is to generate traffic and position the brand or company's website, since the website is the greatest digital asset it has, on which brands set their conditions.
More traffic, more clicks, more sales
A good content marketing strategy will help you get 55% more traffic, get 97% more external and internal links, and have a level close to 83% in the purchase consideration process.
The average conversion rates on websites that have content are close to 3%, and those without content are at levels of 0.5%. Pages with content on their blog generate on average 67% more leads per month than those brands that do not have it.
Today, 90% of the money is invested in Adwords and only 10% is invested in content. Isn’t this incredible? Even knowing that Adwords has a 2.8% return on clicks and content has a 62% return on clicks.
80/20 Rule in Content Strategy
This rule is simple: in a good content strategy, produce 80% of “evergreen” content and the other 20% of “seasonal” content.
What is evergreen and seasonal? Well, evergreen content is content that doesn’t die over time, for example: how to plant an avocado tree, since the technique for planting avocados will not change in one, two or five years. Seasonal content, on the other hand, is content that dies over time, for example, content about a specific event, because the next day or a week later, probably no one will search for information about it.