Email marketing is essential in your communication and sales strategy as it is a indonesia email database very powerful medium that will allow you to have more direct contact with your customers and can help you get to know them better, increase your sales and build loyalty to your brand.
Although it may seem like something simple, sending mailing campaigns to your contacts and making it effective is not. That is why today I bring you 10 email marketing tips for your ecommerce that will help you get better results in this area.
10 football tips applied in email marketing for your eCommerce
To become the number 10, it is not enough to apply just a couple of tips; you must apply them all. It is as if, when playing on the field, you decide to only serve corner kicks and not be offside. NO. The team, in this case your business, needs you to make goal assists, defend, score goals, press and combine plays with your teammates to win the game.
1. Create a good squad to compete
The first piece of advice is to create a good contact base. In football terms, we could define this step as creating a good squad to compete. The process for doing so is as follows:
Create a registration form for your website that is not too long, asking only for the information you need.
Make the form visible on any page. You can offer freebies in exchange for signing up, such as promotional codes or contest entries.
Once you have the emails, you must obtain the double opt-in to be able to subscribe to your newsletter. The double opt-in is like proof that the contact really wants to receive your emails.
Important ! Do not buy contact databases , as it is illegal and not profitable as they are not interested in your business, so it is a waste of money and effort. If a team has players on its roster who are not committed and do not comply with legal paperwork, why have them?
2. Divide team tasks according to your teammates' tastes
The '10' doesn't like to defend, just like a defender doesn't like to have the responsibility of scoring goals. It's all a matter of taste. The same goes for your clients: let's imagine that you have a clothing store; Pablo and Maria are regular customers of yours, but... do they buy the same thing? Don't you think it's a bit absurd to send them the same email? This is what segmentation is for.
Create sublists of contacts with more appropriate content for each type of client and thus prevent your contacts from unsubscribing from your newsletter due to inappropriate content.
3. Be consistent: train every day
Creating a calendar to organize your campaigns is essential. It is important to follow a pattern ; if you decide to send a promotional email to your contacts every week or every two weeks, you must be consistent. Your contacts will expect your newsletter and it will be better received.
A serious mistake would be to send 4 mailing campaigns in 2 weeks and then spend 3 months without sending anything, since it is likely that it will not pass the antispam filter. Therefore, it is advisable to be regular with your sendings.