What should be the design of the call to action button

[subornaakter40]

Let's take a look at the example of a large online retail site that sells hand-painted porcelain. By changing the shape and color of the CTA element, marketers were able to increase not only the click-through rate, but also sales by 35.81%.

Button design

This example clearly shows how you can oman mobile phone numbers databaseincrease conversion by changing the design of CTA elements.

The modern view of conversion optimization and design theory does not consider it possible to place square and flat buttons. If your site has a significant number of such CTA elements, we recommend changing them.

CTA buttons can be of various sizes, colors and shapes. It is impossible to identify only one thing - a universal principle, the use of which will give a guaranteed result in a variety of situations.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357

Many pseudo-experts like to make statements like “Don’t use red in CTA elements, it’s a prohibitive color” or “The best solution is to make the button green!” These generalizations may seem quite authoritative, but their problem is that they have little connection to reality.

Experience shows that when implementing the same solution in different circumstances, the result changes greatly. It is influenced by the overall design of the page, and a bunch of other, very different circumstances, conditions and variables.

Above we gave an example where a green button performed better than a blue button, but this is not a reason to make statements about the absolute superiority of the former over the latter. There are many results of split tests in which blue or red buttons gave better conversion than green ones.

Below are some tips to help you create a sales-boosting CTA.

Always highlight the button

The main rule when optimizing a CTA element is to make it contrasting. The button should be located on the landing page so that the visitor can immediately see it. If the color scheme of your page is in green tones, the CTA element will not be able to function normally and increase conversion. The reason will be that the visitor will not be able to quickly detect the button, merging with the general background.

In order to find out a working “recipe” on a specific page, it is necessary to conduct a split test.

If you use common sense and use contrasting colors, this will be the best solution. The so-called "squint test" will help you with this. You need to take a few steps away from the monitor, squint your eyes and try to see your CTA element.

One of the general recommendations from experts is to choose orange or green for the CTA element. This is based on good results from testing these colors. There is no need to look for any deep psychological roots here, as orange and green colors are simply very noticeable on most landing pages.