5 Simple Ways to Market a Service Business
Posted: Thu Jan 23, 2025 5:15 am
In the ever-changing world of marketing , businesses are always looking for new and innovative ways to sell their products to a wider audience. Because of this, a service business is often overlooked in a sea of organizations advertising products.
Simply put, marketing a service is no easy feat. The most obvious problem is the lack of physical evidence: How do you promote something that isn’t tangible? How do you convince a person to invest their time and money in an object they can’t see or feel? The grey area between selling the invisible is precisely where the great conundrum of the marketing world lies.
However, to make the process of marketing and ideation a little easier, I have compiled five great tips that will catapult any service selling business to the thrones of success.
But before we get into that, I want to talk to you about the importance of marketing a service business differently than a standard, run-of-the-mill product business.
Why you should market a service business differently
Perhaps the biggest mistake service providers can make is using the same techniques that are used chief of vp and training email lists to advertise companies with products. If you are trying to convince a customer to buy your service, the golden word you should always keep in your mind is “trust . ”
When it comes to marketing a service, consumers need to be confident that they can trust you , as a service cannot be returned if it turns out to be faulty. If things go wrong, the initial investment the customer made becomes obsolete and any chance of fostering a healthy relationship between the customer and the provider is wasted.
In addition to the regular 4 Ps of marketing (Product, Price, Place and Promotion), service-based businesses require 3 additional components, which are People, Physical Evidence and Process .
With the power of these principles in mind, I've compiled five brilliant ways to market a service business, starting with sending a clear message.
Simply put, marketing a service is no easy feat. The most obvious problem is the lack of physical evidence: How do you promote something that isn’t tangible? How do you convince a person to invest their time and money in an object they can’t see or feel? The grey area between selling the invisible is precisely where the great conundrum of the marketing world lies.
However, to make the process of marketing and ideation a little easier, I have compiled five great tips that will catapult any service selling business to the thrones of success.
But before we get into that, I want to talk to you about the importance of marketing a service business differently than a standard, run-of-the-mill product business.
Why you should market a service business differently
Perhaps the biggest mistake service providers can make is using the same techniques that are used chief of vp and training email lists to advertise companies with products. If you are trying to convince a customer to buy your service, the golden word you should always keep in your mind is “trust . ”
When it comes to marketing a service, consumers need to be confident that they can trust you , as a service cannot be returned if it turns out to be faulty. If things go wrong, the initial investment the customer made becomes obsolete and any chance of fostering a healthy relationship between the customer and the provider is wasted.
In addition to the regular 4 Ps of marketing (Product, Price, Place and Promotion), service-based businesses require 3 additional components, which are People, Physical Evidence and Process .
With the power of these principles in mind, I've compiled five brilliant ways to market a service business, starting with sending a clear message.