What is industrial marketing?
Posted: Thu Jan 23, 2025 5:27 am
In the current context, it is almost impossible to generate good sales results in industrial companies without having a well-dimensioned marketing plan, with resources and the trust of the entire team. At Bannister Global, we often find ourselves with sales teams or industrial plant managers who need to improve their sales and market position .
And many times we have to start by chief of vp and training email lists defining the value proposition of our work model. What is industrial marketing? In this post we explain it and give examples.
The adjective “industrial” is not a qualifier, it does not refer to how it is planned or executed. It is relational, because it is marketing for industries . Who do we give this category to at Bannister Global? Well, to all types of companies that sell to professional buyers . And it is usually called by its acronym in English: B2B (business-to-business) .
Fewer and fewer companies are ruling out making a marketing effort to improve their results. Those who think it is not necessary, that the public's attention is focused on the big consumer brands and that, as they have few clients and are very focused on the same vertical, sending them commercial messages is a waste of time are already left behind. Other, more reckless managers believe that any industrial product can be sold as if it were a consumer product.
In a fluid environment, with no boundaries between leisure and work time and open social networks, we must compete for the attention of all audiences, every day and at all hours .
And many times we have to start by chief of vp and training email lists defining the value proposition of our work model. What is industrial marketing? In this post we explain it and give examples.
The adjective “industrial” is not a qualifier, it does not refer to how it is planned or executed. It is relational, because it is marketing for industries . Who do we give this category to at Bannister Global? Well, to all types of companies that sell to professional buyers . And it is usually called by its acronym in English: B2B (business-to-business) .
Fewer and fewer companies are ruling out making a marketing effort to improve their results. Those who think it is not necessary, that the public's attention is focused on the big consumer brands and that, as they have few clients and are very focused on the same vertical, sending them commercial messages is a waste of time are already left behind. Other, more reckless managers believe that any industrial product can be sold as if it were a consumer product.
In a fluid environment, with no boundaries between leisure and work time and open social networks, we must compete for the attention of all audiences, every day and at all hours .