Examples of companies successfully using personnel marketing
Posted: Thu Jan 23, 2025 5:27 am
After changing its logo, British Petroleum launched an advertising campaign declaring that it was moving "beyond oil." At the same time, it began to reposition itself in the recruitment market, announcing a transition from an old-style closed corporation to an open and new economic enterprise.
British Petroleum Company
British Petroleum specialists conducted a survey of employees to understand how they felt about the change of course and whether they understood the values that the company communicated. It turned out that 76% of employees perceived the brand positively, 80% knew its values and 90% considered the company's direction to be correct. That is, the change in the personnel marketing strategy clearly had a positive effect.
Miller Brewing Company
The company's marketers fusion database conducted in-depth research, which showed that employees are proud of their company and its brewing traditions. Workers know the history of the company and its founder Frederick Miller, who in 1855 carried yeast in his pocket from Germany.
Miller Brewing Company
As part of an internal marketing campaign, all Miller locations were decorated with banners featuring employees portrayed as heroes, a book about the brewer's calling was published, and T-shirts with the slogan "I Make Miller Time" were issued. All of this helped to raise corporate morale.
"Tinkoff"
At the dawn of the creation of one of the most popular Russian banks, its previous owner Oleg Tinkov offered the Englishman Oliver Hughes to head the organization, although he worked at Visa. Hughes agreed, as he was interested in the innovative idea and appreciated the corporate spirit of the company.
Marketing is of great importance in personnel management. Its tools help to understand how to better position a company in the labor market, thereby att
British Petroleum Company
British Petroleum specialists conducted a survey of employees to understand how they felt about the change of course and whether they understood the values that the company communicated. It turned out that 76% of employees perceived the brand positively, 80% knew its values and 90% considered the company's direction to be correct. That is, the change in the personnel marketing strategy clearly had a positive effect.
Miller Brewing Company
The company's marketers fusion database conducted in-depth research, which showed that employees are proud of their company and its brewing traditions. Workers know the history of the company and its founder Frederick Miller, who in 1855 carried yeast in his pocket from Germany.
Miller Brewing Company
As part of an internal marketing campaign, all Miller locations were decorated with banners featuring employees portrayed as heroes, a book about the brewer's calling was published, and T-shirts with the slogan "I Make Miller Time" were issued. All of this helped to raise corporate morale.
"Tinkoff"
At the dawn of the creation of one of the most popular Russian banks, its previous owner Oleg Tinkov offered the Englishman Oliver Hughes to head the organization, although he worked at Visa. Hughes agreed, as he was interested in the innovative idea and appreciated the corporate spirit of the company.
Marketing is of great importance in personnel management. Its tools help to understand how to better position a company in the labor market, thereby att