8 essential types of content for your digital strategy
Posted: Thu Jan 23, 2025 5:28 am
Whether you are building an online business or are just about to enter the market, content marketing will help you with your primary initiatives to get started.
The form? It doesn't matter. Whether it's an email newsletter or a corporate blog with thousands of articles, content marketing opens up new opportunities for your business. Once you decide that this is what you want to do, answer yourself: what are the main pillars of your content marketing strategy? What type of content should be essential for your business to take off? Let's review together these 8 types of content that are essential for your digital strategy and put them into practice.
Types of content for your marketing strategy
1. Videos
According to recent data from Google, more than 50% of users who watch a product video are more chief vp compliance email list likely to purchase services advertised online than the rest of the community. It is no secret that video has always been the king and most effective format on the Internet.
With this in mind, is it worth mentioning how YouTube and TikTok are out of the loop in popularity? Since its launch in 2018, TikTok has remained at the TOP of the most downloaded apps in the world with a multi-million army of users.
There is no magic formula for such success, it is simply easier for a person to perceive multimedia information than through traditional means. Therefore, no matter what your field of activity is, a creative approach to video will significantly increase leads, sales, brand awareness and traffic.
The recommendation is to create short, engaging videos, no matter the length. Video content can perfectly support your brand and highlight your benefits. A half-minute video will tell the consumer much more than a lengthy article.
If you are looking for a tool to help you produce tons of quality video content, check out Movavi software. It is a cutting-edge solution packed with multiple tools for in-house video creation and editing.
The form? It doesn't matter. Whether it's an email newsletter or a corporate blog with thousands of articles, content marketing opens up new opportunities for your business. Once you decide that this is what you want to do, answer yourself: what are the main pillars of your content marketing strategy? What type of content should be essential for your business to take off? Let's review together these 8 types of content that are essential for your digital strategy and put them into practice.
Types of content for your marketing strategy
1. Videos
According to recent data from Google, more than 50% of users who watch a product video are more chief vp compliance email list likely to purchase services advertised online than the rest of the community. It is no secret that video has always been the king and most effective format on the Internet.
With this in mind, is it worth mentioning how YouTube and TikTok are out of the loop in popularity? Since its launch in 2018, TikTok has remained at the TOP of the most downloaded apps in the world with a multi-million army of users.
There is no magic formula for such success, it is simply easier for a person to perceive multimedia information than through traditional means. Therefore, no matter what your field of activity is, a creative approach to video will significantly increase leads, sales, brand awareness and traffic.
The recommendation is to create short, engaging videos, no matter the length. Video content can perfectly support your brand and highlight your benefits. A half-minute video will tell the consumer much more than a lengthy article.
If you are looking for a tool to help you produce tons of quality video content, check out Movavi software. It is a cutting-edge solution packed with multiple tools for in-house video creation and editing.