Analysis of the environment and target audience We must

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Measurable : These must be measurable in some way. In the example, increasing comments by 10%. Achievable : They should be ambitious but feasible. That is, impossible goals should not be set that lead to frustration. Relevant : that really add value to the company. With a time horizon : a date must be set by which the objective must be met. Another crucial step is to rank goals by importance and focus on those that directly contribute to overall success. 2. analyze the environment and context in which the plan will be carried out, identifying possible obstacles and opportunities .



The same objective may be stated usa phone number list differently in different times or in different cultures. Therefore, it is necessary to understand the needs and expectations of the audience and ensure that the strategies align with their characteristics and preferences. 3. Development of strategies and tactics Differentiate between general strategies to achieve objectives and specific tactics to implement those strategies. As we have said before, the strategic vision is more long-term and tactics are more specific actions , so each of them will have to be detailed. In this development of actions we must innovate and be creative, seeking novel approaches and incorporating ideas that stand out and differentiate the plan, to achieve new objectives.



4. Allocation of resources and responsibilities Once strategies and tactics have been developed, essential resources such as personnel, technology, and funding need to be listed . This ensures that there are sufficient resources to support the strategies outlined on paper. Regarding the personnel assigned to each action, their specific responsibilities and roles must be detailed and assigned, ensuring good communication so that each team member knows what is expected of them. 5. Establishing a schedule and deadlines It is time to define ambitious but realistic timelines for each phase of the plan.