Inbound Marketing as a commercial tool

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monira444
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Joined: Sat Dec 28, 2024 8:41 am

Inbound Marketing as a commercial tool

Post by monira444 »

Inbound Marketing is a strategy that has been around since the 1990s. It operates within Digital Marketing with a focus on attracting customers through “attraction”. In other words, the main objective here is to attract customers to your online channels.

Also known as “Attraction Marketing”, it aims to ensure recognition of your industry in the sector. In other words, it is through sharing relevant content that your company becomes a reference in the area of ​​activity. All based on the needs, objectives and pain points of your audience.

Building authority means that your company will gain a place in their minds. So that, when necessary, they will come to you voluntarily. This is the result of relationship building and potential customer education actions.

In other words, we can say that the strategy is guided by 3 pillars: attraction, engagement and enchantment . Thus, it contributes to the accuracy of the actions adopted, ensuring the conversion of a loyal user into a customer.

Within its possibilities for action, there are different luxembourg whatsapp data aspects that help adapt the strategy to the needs of each company.

Such as, for example, the language, tone of voice, regularity of content and topics to be mentioned. All of this varies according to the commercial and organizational objectives of each business.

Some advantages of Inbound Marketing are:

Cost reduction in attracting and acquiring customers;
More qualified leads ;
Measurement of results ;
Medium and long-term results;
Actions that can be changed at any time;
Greater business visibility;
Enhancement of brand identity
Optimization of the sales process.
In short, this tool has a relatively lower cost compared to other strategies. In addition, its actions favor the construction of an honest and lasting relationship between the client and the company.

Marketing and sales: there is no more room for rivalry!
Today, marketing and sales should no longer work separately! The competition between them needs to be ended to ensure that both areas are working towards the same goals .

Previously, marketing was responsible for promoting and publicizing the brand. The sales team focused on prospecting and negotiating products and services with customers. With technological advances, these practices, if worked in isolation, no longer work.

Today's consumer is more attentive! This means that they do research before deciding to close a deal.

To achieve this, marketing and sales need to work together to implement digital strategies that help your industry stand out, such as Digital Marketing and Inbound Marketing.

According to the 2023 Sales Panorama , companies understand the impact of this union! For 52% of them, the integration between marketing and sales is an important initiative for delivering results in the commercial area.
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