Take advantage of local SEO to gain more SEO traffic

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Both nonprofits operating locally and global nonprofits can use local SEO to improve their search engine rankings. Here's how they can benefit from it.

When people search for your organization with a keyword containing a specific location, your institution's branch may appear in the local map pack. Here's an example for the query "unicef ​​new york":

local seo to increase seo traffic

So, a person searching for this query can use these results to easily locate UNICEF branches in this region. But since UNICEF also has a page with information for people interested in the organization's work in this part of the U.S., searchers can also click on these results:

Another way local SEO helps point people in your direction is with location-based chief vp operations email list search results, such as “nonprofits near me”:

In this map pack, we have results that do not appear on the first page of blue link search results. This means that by appearing in the map pack, these nonprofits had the opportunity to override the other pages (no matter how well they were optimized for Google).

So, if your organization has branches in different cities, here are the basic things you can do to take advantage of local SEO:

Get a Google business profile and encourage some reviews of your local branches.
Create locally optimized landing pages
Get links to local resources
Get a Google Knowledge Panel
This is a Google knowledge panel:

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You can find panels like this in many searches, not just for organizations or businesses. The knowledge panel is based on information from Google’s Knowledge Graph, a knowledge base of entities and the relationships between them. In this case, the entity is the nonprofit organization Grand Orchestra of Christmas Charity.

Knowledge panels are important for SEO (and marketing in general) for a couple of reasons:

Having a knowledge graph allows you to “own” more SERP real estate. As you can see, it’s very hard to miss these panels; these panels give more visibility to your organization’s brand.
In addition to visibility, you can benefit from increased credibility. If people want to search for your organization online because they want to volunteer or donate, having Google display this feature is almost like saying, “Yes, this organization is legitimate.”
Knowledge panels are something that charities and non-profits should definitely opt for. But I must warn you right away. Out of all the tips mentioned here, it is probably the hardest to do. So, to increase your chances, check out this guide.