what is targeted audience?
Posted: Thu Jan 23, 2025 5:40 am
Facebook being the most popular social network (its more than 2 billion users give credence to this statement) it will be especially profitable to concentrate your marketing strategy on Facebook Ads campaigns, because what better platform to do so?
Necessarily, like any marketing strategy, a good Facebook Ads advertising campaign must have well-defined objectives.
Because even though Facebook has the immense potential to reach millions of potential customers, a product or service promoted blindly will not have the same reach as those behind which there are solid digital marketing outlook email database strategies. Likewise, it should be noted that any Facebook Ads campaign worth its salt must focus on a goal.
The objectives that Facebook offers for advertising campaigns are: Brand Awareness, Reach, Traffic, Engagement, App Downloads, Video Views, Lead Generation, Messages, Conversions, Catalog Sales, Business Traffic. Depending on the objective of the campaign, you should select the most appropriate Facebook objective, although the most common ones are: reach, traffic and conversions.
Define your target audience
The target audience, also known as “target”, is simply the type of audience you want to reach with the product you offer . It is important to define it because that way you will know specifically which marketing strategy to adopt according to the needs of said target.
First you must analyze age groups, the interests that drive your clients, gender , whether male or female, occupation , socioeconomic level , etc.
You should keep in mind that your product may not appeal to just one type of audience; it may appeal to multiple types of targets.
On the other hand, you should consider the type of content you will share on your Facebook page, what kind of topics are most suitable and attractive to your target audience. Last but not least, make a plan for the most opportune times in which you can publish your content , that way you will reach more people during the times of day when they are most active.
Create striking images and videos
It is logical to think that for an advertising campaign, whether on Facebook Ads or not, to be eye-catching and incite your target audience to take action, it must have graphic resources that serve to spread the message. And what better graphic resources than video and photography.
Video is now much more effective for promoting than it was in the past, and this is due to users' preference for accessing this way of presenting information in a much more comfortable and practical way through their mobile devices.
In plain words, if you want to make a digital marketing strategy live up to expectations, it is best to add audiovisual ads to your campaigns. Although video is still more effective in getting your content to your customers, it does not mean that static images are no longer an option. In fact, it is usually the most common audiovisual medium because it is easier and cheaper to create for businesses. That is why designing and planning the content of an image for your page will also be very important.
Statistics clearly show that a website that combines both image and video content in a balanced way is ultimately an efficient website that will drive more customers to buy. In addition, audiovisual resources help reduce the bounce rate on your website and therefore improve the profitability of your Facebook advertising campaigns. In addition, including this great combination of images and video on your Facebook page will generate greater engagement with your followers and more exposure.
Create the 'copies'
Copies are the messages that accompany a post on social media . Although it is often said that a picture is worth a thousand words, they are also essential for the success of an advertisement. In fact, there is an entire profession dedicated to creating increasingly attractive copies in order to enhance brand objectives: copywriters.
Depending on the social network, they will have to adapt to the different formats that are presented. In the specific case of Facebook, these recommendations are usually given to increase sales:
Establish an appropriate message based on the target audience : speaking to young people is not the same as speaking to people from the baby boom generation.
A close and emotional tone, but without falling into the promotional. Facebook ranks these types of posts worse, considering them as 'advertising'.
Take care of spelling and grammar , avoid making mistakes.
Try to keep the written part of the posts short. Don't let them go beyond the 'read more' portion of the posts.
Configure your products
Another key part is configuring the products you are going to sell. This means not just selecting the product and 'dropping' it on Facebook. But rather giving it a spin, looking for its advantages and highlighting them , applying the camera angles that best suit it, applying a color or creative that complements it and making it more attractive.
But also relate it to others in its category or specification and look for that something that this product has that makes it unique and indispensable for your buyer persona.
Set up your Facebook Page Store
All Facebook pages come with a 'Shop' section where you can display your products for sale. Basically, this shop is like a small e-commerce site within Facebook that can also be activated for Instagram.
Among its advantages, it is ideal for all types of companies and its activation is free. This store can be customized in terms of appearance and functions . It can be established as a sales channel or used as a resource to attract traffic.
The good thing about this 'Store' option is that the user who enters will only see your products, unlike Facebook ads, where you will compete with other brands. You will be able to upload your inventory, update products, run campaigns for new products, etc.
Necessarily, like any marketing strategy, a good Facebook Ads advertising campaign must have well-defined objectives.
Because even though Facebook has the immense potential to reach millions of potential customers, a product or service promoted blindly will not have the same reach as those behind which there are solid digital marketing outlook email database strategies. Likewise, it should be noted that any Facebook Ads campaign worth its salt must focus on a goal.
The objectives that Facebook offers for advertising campaigns are: Brand Awareness, Reach, Traffic, Engagement, App Downloads, Video Views, Lead Generation, Messages, Conversions, Catalog Sales, Business Traffic. Depending on the objective of the campaign, you should select the most appropriate Facebook objective, although the most common ones are: reach, traffic and conversions.
Define your target audience
The target audience, also known as “target”, is simply the type of audience you want to reach with the product you offer . It is important to define it because that way you will know specifically which marketing strategy to adopt according to the needs of said target.
First you must analyze age groups, the interests that drive your clients, gender , whether male or female, occupation , socioeconomic level , etc.
You should keep in mind that your product may not appeal to just one type of audience; it may appeal to multiple types of targets.
On the other hand, you should consider the type of content you will share on your Facebook page, what kind of topics are most suitable and attractive to your target audience. Last but not least, make a plan for the most opportune times in which you can publish your content , that way you will reach more people during the times of day when they are most active.
Create striking images and videos
It is logical to think that for an advertising campaign, whether on Facebook Ads or not, to be eye-catching and incite your target audience to take action, it must have graphic resources that serve to spread the message. And what better graphic resources than video and photography.
Video is now much more effective for promoting than it was in the past, and this is due to users' preference for accessing this way of presenting information in a much more comfortable and practical way through their mobile devices.
In plain words, if you want to make a digital marketing strategy live up to expectations, it is best to add audiovisual ads to your campaigns. Although video is still more effective in getting your content to your customers, it does not mean that static images are no longer an option. In fact, it is usually the most common audiovisual medium because it is easier and cheaper to create for businesses. That is why designing and planning the content of an image for your page will also be very important.
Statistics clearly show that a website that combines both image and video content in a balanced way is ultimately an efficient website that will drive more customers to buy. In addition, audiovisual resources help reduce the bounce rate on your website and therefore improve the profitability of your Facebook advertising campaigns. In addition, including this great combination of images and video on your Facebook page will generate greater engagement with your followers and more exposure.
Create the 'copies'
Copies are the messages that accompany a post on social media . Although it is often said that a picture is worth a thousand words, they are also essential for the success of an advertisement. In fact, there is an entire profession dedicated to creating increasingly attractive copies in order to enhance brand objectives: copywriters.
Depending on the social network, they will have to adapt to the different formats that are presented. In the specific case of Facebook, these recommendations are usually given to increase sales:
Establish an appropriate message based on the target audience : speaking to young people is not the same as speaking to people from the baby boom generation.
A close and emotional tone, but without falling into the promotional. Facebook ranks these types of posts worse, considering them as 'advertising'.
Take care of spelling and grammar , avoid making mistakes.
Try to keep the written part of the posts short. Don't let them go beyond the 'read more' portion of the posts.
Configure your products
Another key part is configuring the products you are going to sell. This means not just selecting the product and 'dropping' it on Facebook. But rather giving it a spin, looking for its advantages and highlighting them , applying the camera angles that best suit it, applying a color or creative that complements it and making it more attractive.
But also relate it to others in its category or specification and look for that something that this product has that makes it unique and indispensable for your buyer persona.
Set up your Facebook Page Store
All Facebook pages come with a 'Shop' section where you can display your products for sale. Basically, this shop is like a small e-commerce site within Facebook that can also be activated for Instagram.
Among its advantages, it is ideal for all types of companies and its activation is free. This store can be customized in terms of appearance and functions . It can be established as a sales channel or used as a resource to attract traffic.
The good thing about this 'Store' option is that the user who enters will only see your products, unlike Facebook ads, where you will compete with other brands. You will be able to upload your inventory, update products, run campaigns for new products, etc.