What is Target Marketing

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Maksudasm
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Joined: Thu Jan 02, 2025 6:47 am

What is Target Marketing

Post by Maksudasm »

Nowadays, even traditional advertising tools such as television and radio allow for varying degrees of personalization of messages. To do this, you need to have data about the consumer, at least their gender and age.

The target marketing strategy is used by many companies that occupy leading positions in their markets, for example:

hockey equipment manufacturer Bauer is aimed at both ordinary people who want to stay in shape and play popular sports, and professionals;

Manufacturer of hockey equipment Bauer

Apple advertises its gadgets to people who value convenience and uninterrupted operation of electronic devices, consumers who strive to be in trend with the latest technologies;

McDonald 's, when promoting skype database its food products, targets children and teenagers, as well as families with small children.

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